ELIE SAAB, one of the globally renowned luxury lifestyle brands, and EKTAR x ART OF LIVING, respectively the investment vehicle and the master development company, both related to ARENA GROUP, a leading name in real estate in Morocco, proudly announce the launch of ELIE SAAB CASABLANCA ART OF LIVING. This prestigious project introduces the first ELIE SAAB branded residences in Casablanca, bringing a fresh and innovative vision of luxury living in Morocco.
Casablanca, a vibrant city renowned for its rich cultural heritage, is gaining increasing global attention, highlighted by its selection as a host city for the 2030 World Cup. ELIE SAAB CASABLANCA ART OF LIVING is strategically located just 10 min from the Financial District and 30 min from the international airport. This prime location offers residents convenient access to the cityโs top destinations while providing the tranquility and exclusivity of luxury development.
The interiors by ELIE SAAB Maison showcase the brandโs commitment to craftsmanship, elegance, and sophistication. Every detail has been thoughtfully curated to reflect ELIE SAAB’s timeless luxury and distinctive style, while thoughtfully incorporating local influences. The result is a living space that blends the brandโs refined aesthetic with a design that respects its unique surroundings.
Elie Jr, ELIE SAAB Group CEO, stated โThe partnership with ART OF LIVING marks an important step in our evolution as a lifestyle brand, allowing us to bring the full ELIE SAAB experience to the vibrant city of Casablanca. This project reflects our dedication to creating spaces where luxury, comfort, and artistry converge. We are excited to see our vision come to life in such a dynamic and historic location.โ
Anis SEFRIOUI, CEO of ART OF LIVING, added:ย โThis development embodies our commitment to pioneering architectural excellence and sustainability. We believe this project will set a new benchmark for luxury living in Casablanca, offering residents a unique blend of luxury, comfort, and environmental consciousness. Our partnership with ELIE SAAB brings a significant innovation in the luxury residential sector in Morocco, we are proud to be part of this landmark venture.โ
Ahmed LAHLOU, Managing Director of EKTAR, added: โThe project embodies the aspiration to create a rare place, one designed to last and to inspire. Our purpose is to deliver meaningful landmark projects that create lasting value. Through unwavering commitment and close collaboration between EKTAR and ART OF LIVING teams, this vision has taken shape and come to life.โ
ELIE SAAB CASABLANCA ART OF LIVING will offer an exclusive collection of luxurious villas and apartments. The villas, designed by the acclaimed architectural firm SAOTA, are available in four- and five-bedroom configurations, with built-up areas up to 7,037 Sqft and plots reaching 8,023 Sqft. The villas will be presented in two distinct styles inspired by the fashion seasons: the Spring/Summer collection, featuring bright and airy tones for a fresh, contemporary atmosphere, and the Fall/Winter collection, incorporating warm, rich hues for a more intimate and luxurious ambiance.
In addition to the villas, the development will include spacious two-, three-, and four-bedroom apartments, duplexes and penthouses, with sizes up to 7,222 Sqft. The residences will be able to offer stunning views of the Atlantic Ocean, private pools and gardens enhancing the luxury lifestyle that defines the ELIE SAAB brand.
Residents will have access to a wide range of exclusive amenities, including a private clubhouse with a state-of-the art Fitness Center, Co-Working Lounge, Residentโs Lounge, a Heated Pool and an Infinity Pool. The development also offers Kidโs Playground and Running Tracks, ensuring that every aspect of comfort and recreation is considered. A dedicated maintenance service is also available for residents.
Set for completion in Q4 2028, ELIE SAAB CASABLANCA ART OF LIVING represents a bold vision for the future of luxury living in Morocco. With a focus on architectural innovation and the timeless elegance of the ELIE SAAB brand, the project combines modern design with classic sophistication in a distinctive way. EVOLUTIONS, a leading real estate intelligence hub in Dubai and ART OF LIVINGโs commercial partner will be responsible for managing the sales, ensuring seamless and expert-led experience for prospective buyers.
