Veeam Software, the global leader in Data Resilience, has appointed Allison Cerra as Chief Marketing Officer (CMO). Reporting directly to CEO Anand Eswaran, Cerra joins from Alkami Technology, where she has served as Chief Marketing Officer since 2021. Her prior leadership roles include Hewlett Packard Enterprise, McAfee, Intel, and Alcatel-Lucent, giving her a unique perspective across enterprise technology, cybersecurity, and cloud innovation.
โAllison understands the intersection of technology and trust,โ said Anand Eswaran, CEO of Veeam. โSheโs built brands that connect deeply with customers, and teams that turn marketing into a growth engine. As Veeam enters its next phase of innovation, helping every organisation trust its data to safely power AI, her leadership and clarity of purpose will help us tell that story to the world. Allison is the kind of leader who makes things simple, real, and powerful, and I couldnโt be more excited to welcome her.โ
Cerra will lead Veeamโs global marketing organisation, overseeing brand strategy, product marketing, demand generation, events, communications, and digital engagement. She steps into the role as Veeam expands its mission to help enterprises safeguard and mobilize their data for the AI era โ ensuring every organization can recover fast, adapt faster, and turn resilience into advantage.
Cerra succeeds Rick Jackson, who is retiring after a 40-year career and three-and-a-half years as Veeamโs CMO. โRick elevated Veeamโs brand and modernised how we show up for customers and partners,โ said Eswaran. โWeโre deeply grateful for his leadership and wish him the very best in his well-earned retirement.โ
An award-winning marketer and futurist, Cerra thrives at the intersection of technology, culture, and commerce, translating emerging trends into growth strategies that drive results. Most recently as Chief Marketing Officer at Alkami Technology, a fintech redefining digital banking for mid-market financial institutions, she led brand, demand, and customer engagement. Her prior leadership roles include Vice President of Marketing at HPE, where she led the companyโs digital-first go-to-market transformation during the COVID-19 pandemic, and as Chief Marketing Officer at McAfee, where she re-established the companyโs brand identity after its separation from Intel.
โIn a world where AI is reshaping whatโs possible, data resilience isnโt just protection โ itโs permission to innovate,โ said Allison Cerra, CMO at Veeam. โVeeam empowers organisations to trust their data completely, so they can move faster and with confidence. Iโm thrilled to join the company that is defining what resilience means in the age of AI.โ
