When it comes to visiting the top ten tourist destinations of the globe, Dubai occupies a prime spot in the list. The well-known city and one of the popular emirates in the UAE, Dubai, is renowned for its tourist landmarks, including the Dubai Mall, Burj Khalifa, Dubai Miracle Garden, Dubai Marina, and Global Village, among others. Though an international tourist hotspot, travellers, tourists, and visitors should hardly worry about safety, as the UAE has one of the lowest crime rates in the world. To ensure travellers’ and others’ expectations regarding visits to personal locations/tourist spots are fulfilled, the Roads & Transport Authority has given the best support to Taxi Operators.
Dubai Taxi Company PJSC, considered a major mobility service provider in the Emirates, has one of the highest market shares (45 %). International Business Magazine has recognised the company with the title of ‘Best Comprehensive Mobility Solutions Provider UAE 2025’, which is not surprising given that it has created some of the greatest mobility services for travellers.
The mobility sector in Dubai is undergoing a rapid transformation. The government’s initiative is to align the sector’s operations with the Dubai Urban Master Plan (2040).
Dubai Taxi Company introduced its transportation services in 1995 with a meagre number of cars (221 taxis). 21 years down the line, DTC has expanded its mobility operations to include personalised services to satisfy various customer needs. In 2025, it is estimated that this company will have a fleet of 10,000 vehicles (more than 6000 taxis) and 18000 drivers.
DTC is expanding its world-class transport solutions by integrating electric vehicles into its fleet, supporting the country’s Clean Energy Initiatives 2050. By partnering with leading EV manufacturers such as Tesla, Lucid, and BYD, DTC demonstrates its strong commitment to fleet innovation, technological advancement, and environmental responsibility.
Keeping in note, the exemplary services that DTC provides to the travel industry in the UAE, the Ruler of Dubai, Vice President, as well as Prime Minister of the UAE, His Highness Sheikh Mohammed bin Rashid Al Maktoum, approved Law No. (21) of 2023 and Council Resolution No. (93) of 2023. The first law gave DTC legal authority to conduct its services as per the RTA (Roads & Transport Authority); it can also outsource the services to another operator. The second, Council Resolution No. (93), made it get a global recognition as a public joint stock company. Now, the company has been renamed Dubai Taxi Company PJSC, and it has received the legal permission to follow its mission, vision and objectives.
The company, under the able leadership of Ammar Al Braiki, Chief Operations Officer, has designed a competitive strategy for 2025 – 2029 that reinforces its position as one of the largest mobility operators. The company took a risk by designing personalised services in 2020 to tap new markets in the UAE. The risk has paid off considerably, as it has helped expand its customer base and gained brand recognition on a global scale.
Dubai Taxi Company has four to five types of taxi services that a traveller can easily identify, based on the taxi colour. At present, few of the notable services from the DTC stable are:
1.Regular Taxi Service
For easy identification, the company has the Regular Taxi decked with red roofs and commercial ads on the back and doors. Tourists can use this service at all locations in Dubai and the adjoining Emirates 24/7/365.
2. Ameera Limousine Service
The first-of-its-kind service in the Emirates, it is ideal for women travellers who wish to have a smooth transportation service, a female chauffeur and luxury vehicles.
3. Special Needs Taxi
To make sure every traveller, be it a senior person or one with a disability, gets the best travel experience, DTC has designed a ‘Special Wheel for a Special Need’ taxi (red roof top, and blue icon logo on back window and the side passenger doors).
4. Limousine Services
This service is designed to serve high-profile businessmen and Heads of State. They can book a luxury car with a personal chauffeur for transportation.
The other notable services from the DTC stable are:
- Airport Taxis
- Ladies and Family Taxi – identified by their pink top (has female drivers)
- DTC My Driver Service
- Commercial Bus Service
- School Bus Transport
- Delivery Services
How to Book DTC Mobility Services in Dubai and the UAE
The DTC Management, in its Mission to ascertain the traveller’s needs for sustainability, connectivity and convenience, has, on May 22, 2025, made its 6000 taxis available on its partner platform, Bolt. This initiative has made it convenient for travellers to book and plan their ride with ease.
Customer comfort has always been a top priority for Dubai Taxi Company. Riders can conveniently book taxis through popular apps such as Careem,S’hail, Bolt, and others.
Mode of Payment
The payment can be made via cash, NOL card, debit/credit card (Ali Pay/Samsung Pay and Apple Pay) or QR Code Payment.
Transportation in Dubai
The Roads & Transport Authority has also provided other forms of transport, such as trams, public buses, metros and the most unlikely method for mobility – marine transport.
Other sources of travel:
- Ride-sharing services
- Eco-friendly choices (bicycle rides/electric scooters)
The travellers are spoilt for choice, considering the above-mentioned mobility solutions; they can explore Dubai, the dynamic and delightful city, any time of the day, any time of the year.
Article received on Mail
