MYCRANE Boosts Saudi Arabia Expansion with Strategic Leadership Hires

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Aashish Mulye, Sales Manager (left), Aziz Amri, Director of Sales and Marketing, KSA (centre), and Shiraaj Shaleeh, Head of Sales (right). Image Courtesy-MYCRANE
Aashish Mulye, Sales Manager (left), Aziz Amri, Director of Sales and Marketing, KSA (centre), and Shiraaj Shaleeh, Head of Sales (right). Image Courtesy-MYCRANE

MYCRANE, the premier global digital platform for crane rental and purchase, has strategically expanded its commercial leadership team in the Kingdom of Saudi Arabia (KSA). Operating from Riyadh, the newly appointed executives will spearhead the companyโ€™s accelerating commercial operations across the region. This aggressive talent acquisition underscores the organization’s commitment to capitalizing on the Gulfโ€™s most active industrial lifting market.

The strategic expansion introduces two heavily seasoned industry veterans to boost the brand’s regional footprint:

  • Shiraaj Shaleeh โ€“ Head of Sales, KSA: Brings 24 years of rigorous sales and operations management expertise across the construction and industrial sectors. His distinguished career includes senior regional leadership at Al Maymanah Contracting Co. Ltd and a pivotal tenure as Business Manager at Expertise, a leading Saudi heavy equipment rental firm.
  • Aashish Mulye โ€“ Sales Manager, KSA: Offers deep, specialized crane sector experience. His background features high-level sales operations for Sarens in Central Asia and field sales management at Sanghvi Movers Limited, one of the global giants in crane rental.
Mycrane Logo. Image Courtesy-Official Website
Mycrane Logo. Image Courtesy-Official Website

These executives join forces with Aziz Amri, Director of Sales and Marketing, KSA, to form a powerhouse commercial trio. Together, they are given the responsibility to aggressively scale MYCRANEโ€™s verified fleet owner network and corporate client base across the Kingdom. The teamโ€™s combined localized execution capability is designed to match the sophisticated, concentrated nature of the Saudi Arabian procurement landscape.

Proven Market Penetration

The leadership surge aligns with impressive transactional momentum for the digital platform in the region:

  • 250+ Verified Fleet Owners: Representing a major penetration breakthrough in a traditionally insular and concentrated asset-ownership market.

  • 500+ Registered Corporate Customers: Spanning tier-one contractors and developers across diverse industrial sectors.

“Saudi Arabia is the most commercially active crane market in the Gulf, and we are building the team to match,” stated Andrei Geikalo, MYCRANE Founder and CEO. “Shiraaj brings deep regional knowledge of the Kingdom’s construction markets and established relationships across the contractor and procurement community we serve, while Aashish brings direct crane sector sales experience from both the supply and customer sides of the business.Together with Aziz leading the commercial function, we have a KSA team with the seniority, sector knowledge and on-the-ground execution capability this market demands.”

By eliminating traditional broker intermediation, MYCRANEโ€™s dual-pronged ecosystemโ€”comprising its cutting-edge online rental platform and the Jebel Ali-based MYCRANE Trading divisionโ€”enables corporate contractors to source, compare, and finalize complex lifting requirements entirely online. This streamlined digital architecture ensures maximum procurement transparency and operational efficiency for the Kingdom’s massive infrastructure pipeline.

Source

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