Liberty Mutual Insurance, one of the largest auto insurers in the US, has launched a carrier-backed conversational AI auto insurance quoting application. The app allows ChatGPT users to obtain an auto insurance quote from Liberty Mutual in minutes through a conversational, chat-based interaction, rather than a traditional online form.
Quotes are now available via the app in ChatGPT for drivers in seven states (Arizona, Kentucky, Ohio, Missouri, New Mexico, Utah and Wisconsin), and Liberty Mutual plans to offer conversational AI quoting in more than 40 states by the end of the year.
“We are excited to extend access to our products and provide additional platforms for customers to find great coverage at a great price. Consumers have more choice than ever in how they choose to shop, including emerging channels like conversational AI and large language model (LLM) platforms,” said Tyler Asher, Liberty Mutual Chief Distribution and Marketing Officer, US Retail Markets. “As this shopping process continues to evolve, it’s beneficial to customers that we meet them wherever they are, leveraging the newest technology to simplify the buying experience and deliver personalized coverage faster and more intuitively than ever before.”
ChatGPT users who have connected to the Liberty Mutual app may receive an auto quote by answering a short series of questions, after which they are directed to the official website of Liberty Mutual to finalize their coverage selections and bind their policy.
Unlike some aggregators’ apps that appear to provide a range of expected prices that direct users to different websites, the Liberty Mutual app uses the company’s rating engine to provide an accurate, personalized quote based on the user’s inputs.
