One of the global AI-first cloud communication platforms, Infobip, recently announced a partnership with Digitas, the Marketing Transformation arm of the Publicis Groupe, one of the world’s foremost communications agency holding groups.
Under the partnership, Infobip and Digitas ME will build a joint service practice around the Infobip AgentOS platform, bringing together Infobip’s enterprise communications infrastructure and Publicis Groupeโs deep capabilities in data, AI, customer experience strategy, and media transformation. The partnership is supported by a global framework agreement with the roll out starting across MENA and APAC initially.
The collaboration addresses a growing enterprise’s need: bringing together marketing transformation, AI-driven personalisation, and real-time business messaging into a single, coherent customer experience. Where Publicis Groupe shapes how global brands engage their customers, ย across media, data, loyalty, and commerce, Infobip provides the communication infrastructure to make those engagements happen at scale, across every channel, in real time.
Analyst firm Forrester highlights that โAI agent adoption intent is high: 88% of decision-makers at director level and above at B2B enterprises report that theyโre adopting or planning to adopt AI agents, according to Forresterโs State Of Customer Obsession Survey, 2025.โ1
Kareem Monem, CEO of Digitas Middle East & Turkey, said:ย โThrough the partnership, Digitas ME will build a dedicated practice of certified Infobip specialists, embed Infobip AgentOS capabilities into client engagement programs, and co-develop go-to-market solutions that combine Publicis’ data and creative capabilities with Infobip’s real-time communications and AI platform.”
Zeid Shubailat, Sales Director MENAat Infobip, said:ย โThis collaboration highlights the power of partnership between technology and creativity to deliver real impact for brands in the region.โ
Kreลกo ลฝmak, Chief Innovation Officer at Infobip, added:ย โBy coโcreating solutions with our partners as Publicis Groupe and leveraging AI at scale, weโre helping companies transform customer engagement and achieve measurable business impact globally.โย
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