Narrative Shapers, a Saudi-based advisory firm, has launched a service for Saudi-based developers to help them accelerate their efforts to build both their brand and sales overseas. As part of the countryโs efforts to promote foreign sales, Narrative Shapersโ subject matter experts in sales, marketing, and communications will work with developers to define their sales strategies, build awareness of their brands and residential projects abroad, and communicate the vibrancy of the Kingdomโs real estate market.
Narrative Shapersโ team comprises real estate experts with decades of knowledge of both the Kingdomโs real estate market and international markets. They are already supporting developers understand how they can best structure their sales operations, engage with both retail buyers and institutional investors, create and activate branding campaigns, and communicate with media overseas.
โWeโve built up a bespoke advisory team, all of whom are highly experienced in finding and converting international leads and in global brand positioning,โ explained Alex Malouf, Managing Partner, Narrative Shapers. โSaudi developers are getting the best of the best in terms of real estate expertise in sales, marketing and communications.โ
The countryโs real estate market is one of the fastest-growing globally; research firm IMARC Group projects that the market will grow from USD 77.2 billion last year to USD 141.6 billion by 2034, a CAGR of 6.73% from 2026 to 2034. With strong demand for properties across the countryโs major cities, global interest in Makkah and Al Madinah, and major events such as Expo 2030 Riyadh and the Saudi Arabia FIFA World Cup 2034, the Kingdomโs property market is already attracting strong appetite from international buyers.
โI cannot think of a more exciting property market today which is opening its doors to foreign buyers,โ added Malouf. โAt the same time, the market will be competitive, and smart developers understand the need to distinguish their offerings, clearly communicate their value proposition, and prepare their sales channels for what is coming. Our team have the right skill sets and expertise to support Saudi-based brands, and we cannot wait to see the results of the work we are undertaking for our clients to promote Saudi Arabiaโs residential market and support Vision 2030.โ
