Bybit, the world’s second-largestย cryptocurrencyย exchange by trading volume, has launched a locally operated platform in Indonesia following its majority acquisition ofย PT Enkripsi Teknologi Handal (formerly NOBI). The move establishesย Bybit Indonesiaย as a regulated local entity operating under the supervision of Otoritas Jasa Keuangan (OJK).
The move reflects Bybit’s regulatory-first expansion strategy, under which the company enters new markets through locally compliant structures, licensed entities, and ongoing engagement with regulators. Indonesia is viewed as a long-term strategic market of Bybit, rather than a short-term growth opportunity.
At launch, Bybit Indonesia plans to introduce its services in phases, beginning with more than 500 pairs. The platform will operate with institutional-grade liquidity, market surveillance systems, and risk controls aligned with both local requirements and Bybit’s global standards. Any future products or services will be introduced in line with those requirements and with appropriate disclosures and consumer protection.
Strengthening Local Governance and Operational Continuity
Bybit Indonesia is led by a locally based management team to ensure regulatory alignment and market familiarity. The leadership team includes Lawrence Samantha (CEO of Bybit Indonesia) and Dionisius Evan (COO of Bybit Indonesia), both formerly part of NOBI’s senior management, together with Steven Gotama (CMO of Bybit Indonesia). The team will oversee day-to-day operations, compliance implementation, and stakeholder engagement in coordination with regulators and industry partners.
Lawrence Samantha, CEO of Bybit Indonesia, saidย “This acquisition allows us to combine Bybit’s global capabilities with an experienced local team that understands Indonesia’s market and regulatory environment. Our focus is on disciplined operations, clear communication, and a careful transition for NOBI users. We will introduce products progressively, in line with OJK requirements, and we will measure our success by howย responsibly weย serve Indonesian users.”
Ben Zhou, Co-founder and CEO of Bybit, said: “Indonesia represents a significant opportunity for theย digital assetย industry, but sustainable growth can only be achieved through regulatory alignment and responsible operations. Bybit Indonesia reflects our commitment to working constructively with local authorities, respecting national frameworks, and building a platform that prioritises userย protection, andย long-term market integrity.”
Education will be the central component of Bybit Indonesia’s strategy. The company will invest in localised learning initiatives, starting withย Bybit Learn, to support informed participation and responsible use ofย digital assetย services. The aim is to pair international standards with local relevance so Indonesian users can navigate the digital-asset economy.
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