TARAF Partners with Marriott International to Unveil JW Marriott Residences

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ARAF and Steppe have signed an agreement through their joint venture with Marriott International, Inc. to launch JW Marriott Residences Abu Dhabi, Yas Island. Image courtesy: ARAF
ARAF and Steppe have signed an agreement through their joint venture with Marriott International, Inc. to launch JW Marriott Residences Abu Dhabi, Yas Island. Image courtesy: ARAF

TARAF, one of the real estate divisions of UAE-headquartered investment holding group Yas Holding, and Steppe have signed an agreement through their joint venture with Marriott International, Inc. to launch JW Marriott Residences Abu Dhabi, Yas Island, a new branded residential development on Yas Island.

Set directly on the beach with the golf course alongside it, the project occupies a rare position between the blue of the Arabian Gulf and the green of the surrounding fairways. Beyond its immediate setting, residents will be connected to the wider experiences of Yas Island, from its beaches, golf course and waterfront dining to Yas Marina, Yas Mall, Yas Marina Circuit and the islandโ€™s internationally recognised leisure and entertainment attractions. Yas Island is approximately 15 minutes by road from Zayed International Airport and around 30 minutes from central Abu Dhabi.

The project has been conceived around the relationship between home, nature and wellbeing. Its architecture and interiors draw inspiration from Abu Dhabiโ€™s landscape, light, craft and heritage, expressed through natural materials, tactile details and a restrained contemporary aesthetic. The design follows JW Marriottโ€™s principles of Architectural Awe, Serene Spaces, Elements of Nature and Warm Touches, creating spaces that encourage a sense of calm and connection.

Image: TARAF and Marriott International Official websites
Image: TARAF and Marriott International Official websites

A comprehensive collection of resident amenities will complement the homes, including a residentsโ€™ lounge, fitness centre, steam and sauna facilities, treatment and relaxation spaces, meeting spaces, golf simulator and games area, media room, childrenโ€™s activity area and guest suites. Together, these spaces are designed to support wellbeing, connection, leisure and everyday living.

Low Ping, Group CEO of Yas Holding, said: โ€œOur objective is to ensure JW Marriottโ€™s philosophy is integrated throughout the design and experience of the project. At TARAF, we are focused on translating that philosophy into a distinctive residential experience, from the relationship with nature and light to thoughtfully considered spaces for wellbeing and connection, while bringing the design ethos and meticulous attention to detail that define our developments.โ€

Jaidev Menezes, Regional Vice President โ€“ Mixed-Use Development, EMEA at Marriott International, said: โ€œJW Marriott Residences extends the brandโ€™s approach to thoughtful hospitality beyond a stay and into everyday life. This marks our second collaboration with TARAF, following the sold-out W Residences Abu Dhabi โ€“ Al Maryah Island. With Abu Dhabiโ€™s first JW Marriott Residences, owners can expect a distinctive lifestyle shaped by genuine service, curated amenities and meaningful opportunities for connection, all designed to support wellbeing and enrich everyday living.โ€

Cem Habib, Steppe Capital Board Member, said:โ€œThis location brings together two of Yas Island’s defining landscapes: the blue of the waterfront and the green of the fairways. Combined with its proximity to the wider experiences of the island, it creates an exceptional setting for residential living.โ€

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