Aiming for a robust IT sector and resilient digital consumer experience in the GCC and the MENA region, Remarkable Group International Ltd, a fast-growing global digital transformation agency group, announced the acquisition of Tanasuk Technologies; Middle East’s foremost Sitecore partner, with a long-standing US office and client base.
The ambitious new group kicked off its growth journey earlier in the year when it acquired Sagittarius, a top 50 UK digital agency, leading Sitecore partner and specialist in digital customer experience. Remarkable Group’s eye on the MENA region and the GCC specifically meant that Tanasuk was a natural next step, and the acquisition will represent the cornerstone of best-in-class engineering capabilities that will sit at the heart of Remarkable Group.
Both agencies will work collaboratively on client projects across the Middle East, the US and Europe. Each business will continue to serve its respective markets as a separate entity, with its own specific offerings, able to complement and flex services with group support.
As Tanasuk, is renowned for being the centre of engineering excellence for Microsoft and Sitecore in the region and has recently been awarded the prestigious Platinum Partner status by Sitecore in July 2021, while being driven by a majority-female leadership team; joining Remarkable Group will be a commercial and operational game changer as Tanasuk will benefit from the diversity of senior architects, expertise, and resources from across the Remarkable Group enabling them to deliver entire projects that goes beyond pure engineering with a more multi-disciplined digital team.
Shahla Matar, CEO of Tanasuk, and one of the only 300 individuals worldwide recently awarded Sitecore MVP (Most Valuable Professional) status, among only 3 women across the entire MENA region, comments: “Joining a group like Remarkable has been a long time coming for Tanasuk. The group’s strategic interest in EMEA and the recent rise of various regional economies in MENA and GCC specifically has only made this move even more timely. We look forward to expanding beyond the US & Middle East markets by tapping into the group’s wealth of global resources. Tanasuk has already established itself as the technology powerhouse behind some of the region’s biggest brands but being part of the Remarkable Group will allow us to provide a much broader holistic offering.” She concludes “Tanasuk in Arabic means synergy and harmony, which is probably the best way to describe this union with a team which shares the exact same vision and values”
Nick Towers, CEO of Remarkable Group, adds: “Tanasuk is the number one Sitecore specialist in the region and that brings an enormous amount of credibility, experience and knowledge to the group. Its growth and success to date has been driven by an incredible powerhouse of female leaders who are exceptional operators, impressing us with their business acumen at every step of our negotiation. Sitecore has ambitious expansion plans for the Middle East and GCC markets and that drives the need for world-class implementation, which we can now combine with the broader digital transformation solutions that Sagittarius and Tanasuk can offer together. It is no question that Tanasuk is the ideal partner.”
The acquisition of Tanasuk brings Remarkable Group headcount to 85 based across 6 locations covering Amman, UK (London, Leeds, Ashford), Ukraine and the US (Chicago). The Group is planning to announce further acquisitions in 2021 in the technology and data sectors.
For further information contact:
Tanasuk Technologies – +962 6 582 1488
Jordan
TRACCS PR and Communications – +962 79 911 9998
Jordan
About Remarkable Group
Over the next five years Remarkable Group is intent on building a future-facing collective of remarkable specialist businesses that will work seamlessly together and support clients through their digital transformation journey. It aims to help its clients navigate constant change, meeting future challenges from competitors who don’t yet exist.
Remarkable Group is guided by the twin pillars of effectiveness and culture. Purpose, sustainability and ethics are a key part of that culture and a significant driver behind its choice of acquisitions. It is working towards B Corp certification in 2021 and each acquired business will be part of this process.
About Tanasuk
Tanasuk Technologies was established in Jordan in 2008, as the region’s first, largest, and longest-standing homegrown, MENA-based Sitecore implementation partner. The company spent the majority of its lifespan servicing global clients, with a strategic presence in and focus on the US market. Tanasuk prides itself on being an engineering hub for Sitecore, and the powerhouse behind some of the largest global brands. Team is currently 25+ with an aim to double and triple in size and skill sets over the next few years, a process that’s expected to be expedited with Remarkable. The team lives and breathes quality code, return on investment, and top-notch customer experience. Paired with a solid foundation in everything Microsoft, Tanasuk quickly became the regional go-to for Sitecore support/consultancy, team augmentation services, and full-fledged implementation projects.
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