Wavemaker, a lead global media agency, has recently announced and unveiled an indigenously built Automation Software Technology-Intelligence Engine which is built for carrying day-to-day operations.
Currently, since Covid-19 has made the headlines, Automation has become more commonly used broadly for business continuity across the technology, finance, and pharmaceutical arena.
In the media sector, Wavemaker has recognized itself as one of the earliest adopters of Automation in incorporating digital transformation into work processes.
Its implementation primarily aims to free its personnel from repetitive, dull but essential routines, allowing them to focus more on emotionally and intellectually rewarding work that cannot be handled by pre-programmed software.
Henry Wang, Wavemaker China Chief Product Officer stated: “We launch Wavemaker Intelligence Engine (WIE), to help our people, our partners, and our clients to release more energy to push our boundaries, to transform the work we do, and the future value we provoke. With the help of our Intelligence Engine, every passionate Wavemaker comes together more often to strengthen our collaboration and provoke ever more innovative solutions for our clients.”
Mr. Wang also added: “Also, we hope this technology can help future-proof our business and support our goal to achieve better sustainability in human resources and finance functions.”
For the realization of this vision via WIE, Wavemaker has identified prospects and developed out corresponding initiatives. The firm has been optimizing the business processes and surging its overall competence since the initial technology implementation.
Automation modules can automate repetitive yet basic marketing tasks such as advertisement and campaign monitoring with impressive accuracy, while also being proficient in handling work that requires higher levels of coordination such as invoice generation, email communications, and processing, etc.
Among its workforce, the implementation of WIE has brought Wavemaker its goal of boosting employee dedication and morale. By freeing up more time from repetitive manual labor, WIE empowers the Wavemaker to channel more individual time and energy to performing creative tasks and producing additional worth for both the firm as well as its clients – something that is of crucial importance for a media agency.
According to Wavemaker sources, the latest released potentials, in turn, offers out a considerable space for further staff talent development. In bringing forth Intelligence Engine, Wavemaker has transformed its work environment into a truly more sustainable and employee-centered space.
\”I am excited to witness the company moving towards digital transformation. The deployment of Intelligence Engine greatly alters the way we work and allows us to focus more on higher-value work\” remarks Tanya Xing, a member from one of the first teams that implemented Automation on an operational level.
With its numerous benefits already evident, Wavemaker China Automation Team will nonetheless continue working on improving WIE applications to make the company\’s automation smarter and more user-friendly, as well as more capable of performing multiple tasks simultaneously.
