ZainTech, the one-stop digital solutions powerhouse of Zain Group, has signed a memorandum of understanding (MoU) with Mastercard to create unique data-driven and innovative solutions for businesses across Middle East and North Africa (MENA). The partnership will help streamline clientsโ operations, including enhancing productivity and cost savings.ย
ZainTech and Zain B2B teams across the region are revolutionizing day-to-day business by streamlining their digital transformation journey, making it simpler and more seamless than ever before. The company is offering cutting-edge data solutions, facilitating digital and data-driven decision-making, to achieve clientsโ corporate goals and drive growth.ย
Commenting on the collaboration with Mastercard, Andrew Hanna, ZainTech CEO said: โThe benefits of sophisticated data to productivity, safety, and cost-savings being driven by AI and machine learning are revolutionizing business processes. This partnership with Mastercard will catalyze the development of unique data solutions from which our enterprise clients will benefit directly.โย
Amnah Ajmal, Executive Vice President, Market Development, Eastern Europe, Middle East and Africa, Mastercard said: โArtificial Intelligence has become an essential part of building cutting-edge solutions that use data to deliver added value to end-users. We are delighted to support ZainTech, a leading regional digital solutions provider in strengthening its value proposition.โย
The MENA region is witnessing an acceleration in the application of big data analytics, transforming industrial and enterprise operations. According to advisory firm PwC, the potential contribution of AI to the global economy will peak at almost USD 16 trillion by 2030 and the Middle East is expected to accrue approximately 2 percent of those benefits โ equivalent to approximately USD320 billion.
Through its collaboration with Mastercard, ZainTech anticipates an accelerated adoption of advanced analytics and AI and machine learning across the MENA region.
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