Asyad Express, a subsidiary of Oman’s integrated logistics service provider Asyad Group, has recently entered into an agreement with Evri, the UK’s largest dedicated parcel delivery company. The strategic alliance is all set to revolutionize e-commerce and e-fulfillment logistics in the Middle East (ME).
The agreement was signed during Bloomberg’s high-level business event, “Foreign Direct Investment: Scaling New Heights”, which focused on Oman’s FDI prospects as a rising regional hub for foreign investment.
Industry sources added that this exciting partnership will attract major UK, European, the US, and Chinese e-commerce players to Oman and the region, where they will have a unique opportunity to capitalize on Asyad Express’ developed network and world-class capabilities and infrastructure, powered by Asyad Group’s state-of-the-art integrated logistics ecosystem.
With its latest partnership and future expansion plans, Asyad Express forges ahead in fulfilling the Group’s strategy to broaden Oman’s e-commerce capabilities in key global markets, highlighting the Sultanate’s growing potential as an e-commerce hub and attracting international brands seeking to expand their services in the region and beyond.
Shaikh Ibrahim al Hosni, acting CEO of Oman Post and Asyad Express, stated, “Our collaboration with Evri demonstrates our commitment to positioning Oman as a prominent e-commerce hub in the Middle East. Partnering with a distinguished global industry player like Evri solidifies our presence in vital e-commerce markets such as the UK, the US, and China, establishing Asyad Express as the preferred logistics partner in the region. We believe this strategic partnership has the potential to drive sustainable economic growth in Oman and the Middle East.”
“In line with Asyad Express’ commitment to ensuring customer satisfaction, this strategic alliance will also offer international customer service support, catering to local languages and delivering high-quality assistance to clients,” Hosni added.
Jason Ashbrook, VP of Commercial at Asyad Express, stated: “Under this partnership, we will jointly build a comprehensive e-commerce logistics ecosystem that completely integrates our combined services and creates a solid e-commerce gateway for Evri’s clients, placing Oman as Evri’s exclusive e-commerce fulfillment hub in the Middle East. Asyad Express and Evri will also be developing an international outbound product that will utilize Evri’s network, providing Omani SMEs with a platform to market and sell their products worldwide.”
Ed Ayyad, Director of international operations at Evri, expressed enthusiasm about the potential of this alliance. He stated, “We are immensely excited about the potential of this newly formed alliance. By joining forces with Asyad Express, we are well-positioned to offer a superior e-commerce solution that caters to the unique needs of the Middle Eastern market. Together, we will create a seamless and efficient e-commerce ecosystem that fuels growth and empowers businesses across the region, as well as from the UK and European markets where existing Evri customers are looking to enter one of the fastest-growing e-commerce markets.”
“Through this strategic alliance, Evri and Asyad Express will bring together our industry-leading capabilities, innovative technologies, and deep market knowledge to optimize the e-commerce landscape in the Middle East. By focusing on customer-centric solutions, streamlined logistics, and a commitment to excellence, we are confident that this partnership will redefine the e-commerce experience in the region,” Ayyad added.
