Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, and Taiba Investments, a leading Saudi hospitality company with an extensive record in managing, developing, and operating hotels and residential compounds across the Kingdom of Saudi Arabia (KSA). The announcement of the signing of the strategic technology agreement took place at the Arabian Travel Market event in Dubai.
This partnership will overview the adoption of Sabre Hospitality’s SynXis platform across multiple hotel brands within Taiba Investments’ portfolio, including Makarem and Nur.
Industry sources added that Sabre global cloud-based commerce and distribution platform, SynXis Central Reservation System (CRS), is at the forefront of reservation system technology, boosting hoteliers to efficiently manage inventory and pricing while maximizing reach and visibility across all distribution channels.
Industry sources also added that this partnership displays both companies’ commitment to leveraging innovative technology to power growth and deliver exceptional guest experiences.
Frank Trampert, Senior Vice President, Global Managing Director of Community Sales for Sabre Hospitality stated “We are excited to partner with Taiba Investments, a company renowned for its dedication to hospitality excellence and deep commitment to the Saudi culture and its unique requirements. Through the cloud-based SynXis platform, we are eager to support Taiba Investments’ vision of expanding its brand presence, enhancing operational efficiencies, and catering specifically to the nuanced needs of the Saudi market. This collaboration represents a significant milestone in our ongoing efforts to revolutionize the hospitality industry with cutting-edge technology while integrating the rich heritage and customs of Saudi Arabia.”
Hassan Ahdab, Chief Hospitality Operations Officer – Taiba Investments Company stated “Our partnership with Sabre is a testament to Taiba Investments’ strategic focus on redefining Saudi hospitality services by adopting innovative solutions that enhance our operational capabilities and enrich our guests’ experiences. We look forward to implementing the SynXis CRS across our portfolio to supplement our distribution strategy and ultimately offer our guests more personalized and seamless experiences. We believe this collaboration will support our goals of leveraging innovative technology to enhance the hospitality landscape across the Kingdom.”
Industry sources further affirmed that this agreement between Sabre and Taiba Investments marks a significant step forward in the leveraging of technology to boost the hotel guest experience in Saudi Arabia. By leveraging Sabre’s SynXis platform and distribution capabilities, Taiba Investments Company aims to surge its booking journey and empower its distribution strategy, ensuring that guests receive the best possible service from the moment they make a reservation.
