Atlantis Resorts proudly welcomes Paul Baker as President, Atlantis overviewing the region’s first entertainment destination, Atlantis, The Palm, and the world’s most ultra-luxury experiential resort, Atlantis The Royal. In due course, Baker will also oversee Atlantis Sanya located in China.
According to Industry sources, Paul Baker will directly report to Philippe Zuber, CEO of Kerzner International, Baker will lead all operations, strategic direction, management, and continued growth of Atlantis Dubai. This includes additional responsibilities for all Administrative, Commercial, Retail, Food and Beverage, Banqueting and Events, Marine and Waterpark, and Recreational Services across the destination.
“Paul’s appointment sets an exciting tone for the future of Atlantis Resorts, as we continue to build on the exceptional success of our iconic and industry-leading brand, which has captured the imagination of so many,” stated Philippe Zuber, CEO of Kerzner International. “Atlantis is an incredible success story, it continues to be the leading resort in its destination, and is legendary around the world. I am delighted to welcome Paul to become part of the Kerzner legacy, he brings a wealth of experience and acumen, and I trust that under his expert guidance and leadership, Atlantis will reach even greater heights, continually surpassing our guests’ expectations and creating extraordinary moments.”
Industry sources further added that with approximately 20 years of international experience, Baker brings an abundance of knowledge and expertise to Atlantis Resorts. His impressive career in hospitality and entertainment, including key markets such as Las Vegas, USA, Malaysia, and Macau, China, is a testament to his leadership skills.
Additionally, Baker served as President of Grand Lisboa Palace in Macau, managing the successful opening of the 1,892-room integrated resort despite significant challenges. Before joining Grand Lisboa Palace, Baker held the title of Deputy Chief Operating Officer of Genting Malaysia Berhad, the largest integrated luxury resort in the world, consisting of 10,000 hotel rooms, 200 F&B outlets, a theme park, retail space, and a golf course.
Baker joins Atlantis at a key time for the brand. After a fantastic first year, Atlantis The Royal grows from strength to strength, and Atlantis, The Palm continues to break records, achieving the highest year-to-date revenue in resort history for the first half of 2024. Baker’s extensive knowledge of managing and leading teams in diverse cultural and operational landscapes uniquely positions him to drive the Atlantis brand forward.
