Asialink Finance Corporation: Leading the Non-Banking Financial Landscape in the Philippines, 2025
In an era defined by economic resilience, rapid digital transformation, and an unwavering push for inclusivity, Asialink Finance Corporation (AFC) emerges as the fastest-growing and leading non-banking financial institution (NBFI) in the Philippines for 2025.
Honored by the prestigious International Business Magazine Awards, Asialink’s story is more than just about growth—it is a testament to innovation, empowerment, and nation building.
For nearly three decades, Asialink has been a reliable partner of millions of Filipinos and businesses seeking opportunities, progress, and stability. By serving both urban professionals and rural micro-entrepreneurs, the company has positioned itself as a true enabler of financial inclusivity—one loan, one livelihood, and one family at a time.
A) Bridging Financial Gaps Since 1997
Founded in 1997, Asialink Finance Corporation was born out of a vision to fill the gaps left by traditional banking institutions. At a time when access to credit was heavily limited to big businesses and high-income individuals, AFC saw the urgent need to cater to the underserved segments—ordinary workers, small business owners, and families in need of financial support.
What began as a modest financing company has since grown into a nationwide powerhouse with more than 250 branches, serving every region of the country. Over the years, Asialink has built a trusted reputation by delivering financial solutions that are accessible, fast, and convenient. By 2025, the company has proudly served over 1.5 million clients, disbursing billions of pesos in loans across a wide range of sectors.
Its loan portfolio covers vehicle financing, real estate loans, personal loans, SME loans, and business financing, all designed with flexible terms to address the unique needs of its clientele. Whether it’s a sari-sari store owner needing capital for inventory, an OFW family investing in property, or an entrepreneur seeking expansion, Asialink ensures that opportunities for progress are always within reach.
B) Digital Transformation: A New Era of Convenience
The financial services industry has undergone massive shifts in the last decade, with consumers demanding speed, convenience, and accessibility. Asialink was quick to recognize this transformation, making technology and digitization a cornerstone of its growth strategy.
By 2025, AFC has fully embraced a tech-enabled approach, digitizing critical processes such as loan applications, customer onboarding, and client servicing. Through its user friendly website and mobile platforms, customers can apply for loans, upload requirements, and monitor their applications seamlessly—all from their smartphones or computers.
This end-to-end digital journey drastically reduces turnaround times and enhances client satisfaction. What once took days can now be accomplished in hours, cementing Asialink’s reputation as a modern and agile financial institution. In a competitive market, its ability to blend human touch with digital convenience sets it apart from traditional banks and newer fintech competitors.
C) Balancing Profitability with Purpose
Behind Asialink’s remarkable growth is a business model that balances profitability with purpose. The company places equal importance on financial sustainability and social responsibility.
AFC’s strong performance is supported by robust risk management systems, ensuring high repayment rates while minimizing defaults. This is achieved through thorough credit evaluations and ongoing support mechanisms that guide borrowers toward responsible financial behavior.
At the same time, Asialink actively champions sustainability initiatives. From promoting paperless transactions within its branches to supporting e-vehicle financing and partnering with green SMEs, the company integrates environmental and social responsibility into its operations. These actions align with the Philippines’ national goals for a more sustainable and inclusive economy, proving that business growth and environmental stewardship can go hand in hand.
D) Visionary Leadership and Company Culture
At the core of Asialink’s rise are the leaders steering the organization with vision and determination. Group CEO and Vice Chairperson Robert B. Jordan Jr., President and CEO Samuel Z. Cariño, and COO Eleanor E. Yap lead the company with a clear mission: to uplift lives through responsible financing.
Their collective leadership has transformed Asialink from a local financing firm into the most dynamic NBFI in the Philippines. Under their watch, the company has expanded in scale, diversified its services, and consistently delivered impact.
This leadership vision cascades across the organization, shaping a company culture rooted in innovation, integrity, and excellence. Asialink invests heavily in its people through regular training programs, leadership development initiatives, and performance recognition systems. By empowering employees, from head office staff to branch personnel, AFC ensures that every client encounter reflects the company’s values.
E) Partnerships and Industry Influence
A key driver of Asialink’s success is its ability to build meaningful partnerships across industries. Collaborations with banks, fintech companies, cooperatives, and industry associations have allowed Asialink to expand its reach, diversify its services, and reinforce its credibility.
Beyond business partnerships, AFC is a strong advocate for financial literacy and industry development. The company actively participates in national financial literacy campaigns, MSME support forums, and regulatory consultations, shaping policies and programs that benefit millions of Filipinos. Through these initiatives, Asialink demonstrates its role not just as a financial provider, but as a thought leader and change agent in the Philippine financial landscape.
F) Client-Centered Service, Community-Based Approach
Unlike many financial institutions that concentrate solely on profitability, Asialink has consistently placed clients and communities at the heart of its operations. Its extensive branch network is not just about physical expansion—it represents a commitment to being present in communities, whether in bustling cities or remote provincial towns.
This community-centric approach ensures that financial access is treated as a right, not a privilege. Through localized marketing, personalized customer service, and feedback systems, Asialink adapts to the unique needs of each community it serves.
By 2025, this approach has earned Asialink remarkable customer loyalty, with many clients citing the company’s personalized service, empathy, and reliability as reasons they choose AFC over other institutions.
G) Accolades and Recognition
Asialink’s efforts have not gone unnoticed. Its commitment to innovation, inclusion, and excellence has earned the company multiple awards in 2025, including:
- Best Inclusion for MSME Empowerment – Asian Banking & Finance Awards
- Innovative Finance Company of the Year – Philippine SME Excellence Awards
These accolades validate Asialink’s continuing drive to set new benchmarks for the non-banking financial industry. Recognition from both local and international awarding bodies serves as a testament to the company’s credibility and impact.
H) The Road Ahead: A Future of Expansion and Innovation
Asialink’s journey is far from over. Looking forward, the company is committed to deepening its digital presence, leveraging data-driven decision-making, and expanding financial access to new sectors such as agriculture and green enterprises.
Moreover, AFC is setting its sights beyond Philippine shores. Over the next five years, it is exploring regional expansion within ASEAN, aspiring to establish itself as a proudly Filipino financial institution with global potential. This ambition reflects the company’s readiness to take on new challenges while staying true to its roots of service and inclusivity.
Conclusion
From its humble beginnings in 1997 to its 2025 recognition as the fastest-growing non–banking financial institution in the Philippines, Asialink Finance Corporation’s story is one of purpose, resilience, and progress.
As it celebrates 28 years of service and impact, Asialink stands as a shining example of what’s possible when a company combines innovation with heart, profitability with responsibility, and ambition with inclusivity.
The future of non-banking finance in the Philippines is undoubtedly bright—and at the forefront of this exciting journey is Asialink Finance Corporation, leading the way toward a more financially empowered and inclusive nation.
Article received on mail
