Drive Finance, a subsidiary of GB Capital and the financial arm of GB Auto Group, announced a strategic partnership between its FORSA app and Coldwell Banker Egypt, a leading global real estate brand. The collaboration aims to facilitate home finishing and refurbishment through innovative, flexible financing solutions tailored to diverse customer needs.
Under this partnership, Coldwell Banker Egypt clients will gain access to customised instalment plans through the FORSA app via the company’s network of real estate consultants. Customers can finance post-purchase requirements, including finishing works and furniture, through Forsa’s credit facility, enabling immediate home customisation without financial delays.
Mina Michel, FORSA VP, commented: “This partnership with Coldwell Banker Egypt aims to remove financial barriers for individuals looking to finish or upgrade their homes. We believe Forsa’s instant and flexible financing solutions will significantly contribute to fulfilling customers’ aspirations by providing easy and fast financing options that meet their unique needs.”
Karim Zein, Chairman of Coldwell Banker Egypt, stated: “We continuously strive to add value for our clients, and this collaboration with Forsa delivers integrated solutions that simplify financing and enable buyers to customise their homes immediately without delay.”
Zein emphasised that FORSA offers customers long-term repayment plans with competitive terms, free from traditional banking constraints, making it an ideal choice for those seeking to finish or furnish their homes right after purchase.
The partnership reflects both organisations’ commitment to innovation and delivering practical solutions that enhance customer convenience. By integrating flexible financing directly into the property transaction process, the collaboration addresses a critical market gap and contributes to building a more advanced and integrated real estate ecosystem in Egypt.
Key benefits of the partnership include:
- Immediate access to financing for home finishing and furniture
- Flexible repayment terms designed for diverse financial situations
- Streamlined application process through Coldwell Banker’s consultant network
- Competitive rates without traditional banking restrictions
- Credit limits tailored to individual customer profiles
The collaboration also demonstrates the growing convergence of real estate services and fintech solutions, creating more comprehensive value propositions for Egyptian homebuyers.
