Awarded Fastest-Growing Non-Banking Financial Institution & Most Accessible and Convenient Financing Company Philippines 2025
In a rapidly transforming financial landscape, Asialink Finance Corporation (AFC) stands as a symbol of inclusive growth, innovation, and service excellence. Recognized by the International Business Magazine Awards 2025 as both the Fastest- Growing Non-Banking Financial Institution and the Most Accessible and Convenient Financing Company – Philippines, Asialink continues to redefine how Filipinos access finance—making it simpler, faster, and more human-centered.
.
Empowering Filipinos Since 1997
Founded in 1997, Asialink began with a clear mission: to bridge the financial gap between traditional banking systems and underserved communities. At a time when credit was limited to large corporations and high-income borrowers, Asialink positioned itself as a trusted partner for everyday Filipinos—employees, MSME owners, and families seeking opportunities to grow.
From humble beginnings, the company has expanded into over 250 branches nationwide, serving more than 1.5 million clients and disbursing billions of pesos in loans. Its products cover a full spectrum of needs—from vehicle and real- estate financing to business and personal loans—helping clients turn aspirations into achievable milestones.
Asialink’s philosophy is simple yet powerful: finance should be accessible to everyone. Whether it’s a sari-sari-store owner needing capital or an overseas Filipino family investing in a home, AFC ensures that funding is never out of reach.
.
The Digital Leap: Blending Reach with Technology
By 2025, Asialink had fully embraced digital transformation. Understanding the evolving needs of customers, the company digitised core operations—from loan applications and document submission to approval tracking and customer support.
Through its user-friendly website and mobile platforms, clients can now apply for loans anytime, anywhere—reducing turnaround times from days to mere hours. The hybrid setup combines nationwide branch access with 24/7 digital convenience, giving borrowers the freedom to choose between in-person guidance and fully online service.
This digital agility positions Asialink ahead of many traditional lenders while preserving its trademark “human touch.” The result is a customer-first ecosystem that blends reliability, speed, and accessibility.
.
Balancing Profitability, Purpose, and Sustainability
Asialink’s rise is driven by a business model that balances financial success with social purpose. Strong credit-risk management and operational efficiency have enabled the company to sustain profitability while maintaining high repayment rates.
At the same time, Asialink integrates environmental and social responsibility into its operations—pursuing paperless initiatives, supporting e-vehicle financing, and partnering with green SMEs. These initiatives align with national goals for sustainable and inclusive growth, proving that profit and purpose can thrive together.
Empowering Women and MSMEs
One of Asialink’s hallmark programs, the WAIS Loan, exemplifies its inclusive spirit. Tailored for women entrepreneurs and MSMEs, WAIS provides flexible financing to help women-led businesses scale up and compete in a dynamic market.
By championing women’s economic participation and extending support to micro-entrepreneurs, Asialink reinforces its role as a catalyst for progress in local communities. It is finance with empathy—turning access into empowerment.
.
Leadership with Vision, Culture with Heart
Behind Asialink’s momentum is a leadership team guided by vision and integrity. Group CEO and Vice Chairperson Robert B. Jordan Jr., President and CEO Samuel Z. Cariño, and COO Eleanor E. Yap lead the organization with a shared commitment to “uplifting lives through responsible financing.”
Under their stewardship, Asialink has transformed from a modest financing firm into the Philippines’ most dynamic NBFI. They have instilled a company culture anchored on innovation, integrity, and excellence—values reflected in every branch employee and partner nationwide. Continuous training, leadership programs, and performance recognition ensure that AFC’s people remain its greatest asset.
.
Community Focus and National Impact
Asialink’s 250-plus-branch network is not just an operational advantage—it’s a declaration of its commitment to the Filipino people. By embedding itself in both major cities and remote provinces, the company ensures that financial access becomes a right, not a privilege.
This community-driven approach has fostered deep customer loyalty. Borrowers praise the company’s approachable staff, localized service, and genuine care—qualities that set Asialink apart in an industry often dominated by rigid systems and impersonal transactions.
In addition, AFC actively supports financial-literacy programs across the country, teaching responsible borrowing, budgeting, and entrepreneurship. These initiatives empower clients to make smarter financial choices, transforming loans into long-term progress.
.
Recognized Excellence
Asialink’s consistent performance and impact have earned it multiple honors both locally and internationally. In addition to its International Business Magazine awards, AFC has received:
- Best Inclusion for MSME Empowerment – Asian Banking & Finance Awards
- Innovative Finance Company of the Year – Philippine SME Excellence Awards
- Customer-Centric Financial Institution of the Year – National SME Awards
These accolades validate Asialink’s relentless pursuit of excellence and reaffirm its position as a benchmark in non- banking financial services.
.
The Road Ahead: Expanding Horizons
Looking to the future, Asialink aims to push boundaries further—digitally, geographically, and socially. Plans include:
- Expanding services for freelancers, gig workers, and digital entrepreneurs
- Enhancing data-driven decision-making and AI-enabled loan processing
- Extending financing to agriculture, sustainability, and green enterprises
- Exploring ASEAN-regional expansion to carry Filipino financial innovation to neighboring markets
These initiatives underscore Asialink’s ambition to be a globally recognized Filipino brand that leads with impact and integrity.
.
A Legacy of Accessible Finance
As Asialink Finance Corporation celebrates 28 years of empowering Filipinos, its story continues to inspire the financial sector. From its early days bridging credit gaps to its current status as a digital-first NBFI, Asialink has proven that growth anchored in empathy can transform lives and economies alike.
Finance, at its core, is about enabling dreams—and for millions of Filipinos, Asialink is the bridge that makes those dreams real. With innovation as its engine and inclusivity as its compass, Asialink Finance Corporation is not just leading the way forward—it is shaping the future of non-banking finance in the Philippines and beyond.
Article received on email.
