In an age when investors want to move their funds effortlessly from New York exchanges to Frankfurt to Hong Kong, the real advantage is no longer access alone, it’s access that feels simple, fast, and trustworthy. Freedom24, the European arm of Nasdaq-listed Freedom Holding Corp. (FRHC), was created with exactly that in mind. Headquartered in Limassol, Cyprus, the company has grown into one of Europe’s most preferred online investment platforms by pairing proprietary technology with a user-first product philosophy and a rigorous approach to compliance.
From a single secure account, on web or mobile, clients can trade more than one million financial instruments across 15 leading exchanges in the US, Europe, and Asia. That breadth matters because genuine diversification rarely lives inside one market or sector. Whether an investor wants blue-chip stability, thematic ETFs, or advanced strategies using listed options on U.S. equities, Freedom24 brings the universe together in one place and keeps the experience consistent across devices.
Built on product craft, governed by European standards
Cyprus is not merely an administrative base; it is the engineering and product heart of Freedom24. Product, data and client-support teams work side by side in Limassol to move features from concept to production quickly and safely. That delivery model sits on a governance framework designed for a public-market environment: Freedom24 operates under MiFID II and is licensed by the Cyprus Securities and Exchange Commission (CySEC). Client money is safeguarded in segregated accounts in line with EU requirements, while Deloitte conducts regular audits as part of Freedom Holding Corp.’s public reporting. The group’s inclusion in the Russell 3000 Index and S&P Global Ratings’ ‘B+’ (positive outlook) for Freedom24 underscores a culture of prudent, transparent growth.
Compliance isn’t an afterthought in this story; it’s the design constraint that makes the product better. The team’s approach can be summed up simply: remove friction where it doesn’t add value, keep the controls where they matter, and make the whole journey, from account opening to trade execution, clear and predictable for the user.
Access at scale, without the clutter
Freedom24’s platform covers the major venues investors expect: Nasdaq and the NYSE in the US; the London Stock Exchange and Deutsche Börse in Europe; HKEX and others in Asia, so clients can build portfolios that reflect both conviction and caution. The range is continually broadened: the platform recently expanded its ETF universe to more than 3,600 funds from leading issuers, widening the set of options for both core allocation and thematic exposure. The goal is not to overwhelm users with choice but to make diversified portfolio construction practical, whether that means pairing U.S. large caps with European dividend payers or mixing sector ETFs with regional growth ideas.
Under the hood, the product philosophy is to reduce cognitive load. Navigation is clean, search is fast, instrument profiles are rich and comparable, and workflows are designed so investors can move from research to decision without losing context. Advanced users will recognise the depth; newcomers will appreciate that the interface does not require a manual.
Where AI helps, without replacing human judgment
Artificial intelligence and data science are applied pragmatically, where they add clear value. In compliance and onboarding, AI-assisted checks help accelerate KYC and ongoing monitoring, cutting wait times from days or weeks to hours, while maintaining strict standards. In discovery and research, data-driven insights and assistive tools surface what’s relevant (from earnings timing to price-sensitive events) so clients can focus on decisions rather than data mining. Throughout, the philosophy is constant: AI should clarify and compress the path from information to action, not make decisions for the client.
That approach is anchored in Cyprus as well. Freedom24’s teams in Limassol are building and iterating these capabilities to European standards, with privacy and security designed into the stack. It’s a practical example of how Cyprus can serve as an EU “build-and-scale” hub for digital finance, where ideas are engineered locally and then rolled out across other markets in a controlled, compliant way.
Education as a feature, not an afterthought
Confidence follows understanding. Freedom24 Academy offers free, structured learning in multiple languages, from diversification basics to advanced topics like factor investing and bond laddering, backed by weekly market commentary and investment ideas prepared by in-house analysts. Content is designed to be actionable: explain the “why,” connect it to tools in the platform, and let users choose at their own pace. This capability is more than a library; it is part of the product journey, helping first-time investors progress methodically while giving experienced clients a steady stream of context.
A European footprint with local presence
Freedom24’s growth has been deliberately European. Alongside its headquarters in Limassol, the company maintains a physical presence in Warsaw, Vienna, Paris, Berlin, Athens, Milan, Madrid, Amsterdam, Vilnius and Sofia, so clients get a single, consistent platform experience with local language support and region-aware content. That footprint also supports the company’s responsible-growth model: grow access, keep service close to the customer, and invest in the communities where the business operates.
Security, governance and the long game
Trust is earned in layers. For an online investment platform, that starts with licensing, segregation of assets, and robust audits, but it extends to how the company handles risk communication, platform reliability and user support. Freedom24’s operating model emphasizes stability: scalable infrastructure, careful change management, and a service organization that values clarity and speed over scripts.
The roadmap: from brokerage to a broader financial canvas
Freedom24’s longer-term direction draws on Freedom Holding Corp.’s experience building an integrated financial ecosystem in Central Asia, combining brokerage, digital banking, insurance and everyday services in a unified, data-driven environment. In Europe, the ambition is to adapt that model within the EU regulatory perimeter: deepen market coverage and analytics, expand payments-adjacent features, and explore additional services that help clients manage more of their financial lives securely in one place (subject to regulatory approvals). The guiding principle won’t change: put client interests and compliance first, and let technology serve that purpose.
Cyprus offers a rare combination: EU law and market access, high-caliber talent, a growing technology community and a business culture that encourages cooperation between firms, universities and regulators. Freedom24’s experience shows how those elements can be harnessed to build a credible, export-ready fintech product from the island. As Europe moves toward deeper digitalization in financial services, Cyprus has an opportunity to lead in the practical work of implementation, piloting AI-assisted onboarding, smarter analytics and secure data practices to European standards, then deploying them at scale across the bloc.
To meet the demands of investors executing millions transactions each month, Freedom24 has introduced cutting-edge innovations across its financial services processes, ensuring exceptional speed, security, and reliability. Freedom24 delivers secure, high-performance fintech solutions that enable investors to easily invest in stock options, ETFs, stocks, and futures across major US, European, and Asian stock exchanges.
The team’s dedication to implementing and delivering the best financial procedures/solutions has earned proprietary platform Tradernet (Freedom24) the reputable title of ‘Excellence in Challenger Banking Innovation Europe 2025’ from International Business Magazine.
In today’s markets, opportunity moves quickly. But speed without trust is noise. Freedom24’s promise is straightforward: a single, EU-regulated platform that brings global exchanges, practical analytics and investor education a tap away, so users can focus on what matters: turning ideas into well-informed decisions.
FAQ:
As a leader of one of the most preferred online investment platforms, how important is it to provide users a seamless trading experience through user-friendly apps, multilingual support and a versatile mobile product?
Bulat Latypov, CCO, Freedom24: It’s essential, and not only for convenience. Simplicity reduces mistakes, lowers anxiety and helps investors stay disciplined. We’ve built Tradernet so that a first-time user can open an account, explore markets and place a trade confidently, while power users find the depth they expect. Multilingual client support and local presence across Europe mean we meet clients where they are, in their language and time zone. The mobile app mirrors the web experience—research, watchlists, alerts and execution—so people can act with the same clarity on the go. In short: one account, one experience, everywhere.
Your platform has received multiple awards—how do you earn and maintain investor trust?
Bulat Latypov, CCO, Freedom24: Trust is cumulative. For us it begins with being a regulated European broker under MiFID II and CySEC, with client assets held in segregated accounts and audited by Deloitte as part of a Nasdaq-listed group. But it’s also about the everyday basics: platform stability, transparent pricing, clear risk communication and real human support when clients need it. We publish educational content to help users understand, not just follow markets. And we invest in controls and security that are often invisible but fundamental. Awards are encouraging; trust is what we work for daily.
Which user-focused technological innovations should platforms like Freedom24 prioritise to stay competitive?
Bulat Latypov, CCO, Freedom24: Three areas stand out. First, assistive AI that compresses the path from information to action, helping users find what matters faster, while keeping control with the investor and within regulatory boundaries. Second, personalisation that respects privacy: context-aware alerts, smarter screeners and relevant ideas tailored to a client’s stated interests and risk profile, not their data exhaust. Third, resilience by design: faster, safer onboarding; high-availability infrastructure; and clear, human support. New features matter, but reliability and clarity are what keep clients long-term.
What guidance would you offer to someone seeking passive income via a platform like Freedom24?
Bulat Latypov, CCO, Freedom24: Start with purpose and horizon, not with tickers. Define whether you want income, growth, or a balance of both. For many investors, a disciplined, diversified core, often through broad market ETFs, paired with a modest satellite of convictions, is a sensible foundation. Reinvest income until you need it; automate contributions to remove timing bias; and review allocations a few times a year rather than reacting to headlines daily. Education is part of the journey: use Freedom24 Academy to build confidence, and remember that capital is at risk, consistency and diversification tend to beat heroics over time.
About Freedom24
Freedom24 is a stockbroker connecting European clients to major international capital markets. Operating its own proprietary platform, it offers investors access to a wide array of stocks, ETFs, corporate and government bonds, and US stock options across American, European, and Asian markets.
Freedom24 is licensed by CySEC and operates under the MiFID II regulatory framework, serving all EU/EEA states, with physical presence in 10 countries. Freedom24 is the European subsidiary of Freedom Holding Corp. (FRHC), an international financial group operating across the US, Europe and Central Asia, listed on the NASDAQ exchange.
More information at https://freedom24.com/
Disclaimer: Your capital is at risk. Past performance is not indicative of future results and there is no guarantee that any investment strategy will achieve its objectives. It is important to conduct thorough research and consider seeking advice from a qualified financial professional before making any investment decision. Access to a specific financial instrument is subject to a suitability test. The company may participate in trading the financial instruments mentioned in this material, acting as a counterparty or a liquidity provider. However, all the recommendations and information presented in this material are independent in nature and are not associated with the company’s trading positions. We take all necessary steps to prevent any conflict of interest and to ensure the objectivity of the information provided.
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