Rove has entered the Omani market through a strategic partnership with LEO Developments, marked by the signing of Rove Home Muscat Expressway the brand’s first branded residences project in the Sultanate.
Born in Dubai, Rove is a joint venture between Emaar Properties and Dubai Holding, and has recorded strong regional growth, with over 8,000 keys open or under development. An award-winning leader in contemporary travel, Rove manages a diverse portfolio of hotels and branded living spaces. Every property is positioned for maximum connectivity and crafted for those who seek efficiency and sustainability alongside a vibrant, local personality – all without the usual complications.
The first of several planned developments, Rove Home Muscat Expressway, is set in a central and well-connected area near Muscat Hills and key road links. The location offers convenient access to the city’s main business districts and urban destinations, as well as to the Oman Convention and Exhibition Centre (OCEC) and Muscat International Airport.
The project will feature fully furnished one- and two-bedroom apartments and lofts, complemented by key lifestyle amenities including a lap pool with jacuzzi, roof garden, and co-working spaces designed for modern urban living, alongside the brand’s signature Rove Café.
Commenting on the announcement, Viktor Serenkov, Chairman of LEO Developments, said:
“We are proud to announce our partnership with Rove, bringing a fresh and highly relevant approach to branded residential living in Oman. This collaboration reflects a shared vision to respond to evolving lifestyle expectations and deliver developments defined by intention, cultural sensitivity, and long-term value. Rove Home Muscat Expressway is the first step in a broader pipeline that we believe will redefine urban living in the Sultanate.”
Paul Bridger, Chief Operating Officer at Rove Hotels, added:
“We are incredibly proud to partner with LEO Developments to bring Rove to Oman. LEO’s deep understanding of the local market, combined with Rove’s lifestyle-led design philosophy, creates a powerful platform for long-term growth. This project signals our commitment to Oman’s future and sets the stage for multiple developments across the country.”
As part of the long-term partnership, LEO Developments and Rove are aligned on expanding the Rove portfolio across city hubs, leisure destinations, ITCs and free zones in Oman, reinforcing the Sultanate’s position as an emerging destination for contemporary lifestyle hospitality in the GCC.
