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M+C Saatchi Taps Lana Bdeir as CGO for its Expansion

May 20, 2026

M+C Saatchi Group Middle East has announced the appointment of Lana Bdeir as Chief Growth Officer (CGO). In her new role, Bdeir will spearhead the agency’s regional growth strategy, focusing on accelerating new business, sharpening market positioning, and uniting the group’s specialized capabilities into a cohesive, market-leading proposition.

Bdeir brings over two decades of international experience across the Middle East, Europe, and global markets, with a proven track record of business transformation. She joins from SRMG Labs, where she successfully transitioned the unit into a high-performing, client-facing strategic partner driving growth for high-profile clients like PIF and PepsiCo. Prior to that, she served as Managing Director of FutureBrand Middle East.

Tasked with driving integrated marketing and communications excellence, Bdeir will collaborate closely with regional leadership teams across M+C Saatchi’s diverse portfolio of specialisms, including:

Core Communications: Advertising, PR, Social Media, and Production.
Strategic Services: Media Buying, Consulting, and Talent Management.
Experiential Marketing: Sponsorships, Sport, and Entertainment.

M+C Saatchi Group Logo. Image Courtesy: Official Website

Scott Feasey, CEO Europe & Middle East, M+C Saatchi Group, said: “Lana brings a rare combination of strategic clarity, creative instinct, and commercial rigour. At a time when clients are looking for more connected, outcome-driven thinking, her ability to turn brand into a true growth engine will be critical as we continue to evolve our offer and scale across the region. We’re very pleased to have her join the team.”

Lana Bdeir, Chief Growth Officer, M+C Saatchi Group Middle East, added: “M+C Saatchi’s belief in Cultural Power isn’t just a methodology, it’s a lens that changes how you approach growth entirely. What excites me most about this role is the chance to operationalise that thinking more commercially, connecting the Group’s creative depth to tangible business outcomes for clients. The region is in a genuinely fascinating moment. Brands here aren’t just growing, they’re being built from scratch at a pace and scale that’s rare globally. I’m here to help this agency own that moment.”

M+C Saatchi Group is a global creative solutions company and the world’s largest independent creative network. In the Middle East, it has built one of the region’s most established integrated marketing and communications networks, partnering with a diverse portfolio of clients across sectors, including Aldar, Wio Bank, Aquaventure World, Pizza Hut, Dubai Humanitarian, Warner Bros. Discovery, DP World Tour Championship, Longines Global Champions Tour, and Mubadala Abu Dhabi Open, among others.

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