Valu Jordan, one of the leading universal financial technology powerhouses in the Middle East and North Africa (MENA), announced a strategic partnership with Harley-Davidson Amman, one of the world’s leading motorcycle brand, to offer Valu’s flexible payment solutions to Harley-Davidsonย Amman customers.
The collaboration comes as motorcycle use continues to grow in Jordan, both as a practical and efficient means of transportation and as a leisure activity, reflecting the sector’s diverse consumer needs and interests.
The partnership builds on Valu’s strategy to expand its solutions in line with evolving lifestyles and mobility needs in the Kingdom, while meeting the growing demand for innovative financial solutions that offer greater flexibility in managing purchases. It also represents an important step for Harley-Davidsonย Amman in its ongoing efforts to enhance the customer experience by providing more flexible payment plans that facilitate access to its products and strengthen its presence in the Jordanian motorcycle market.
Through the partnership, customers can use Valu’s Buy Now, Pay Later (BNPL) solution at Harley-Davidson‘sย Amman supported point-of-sale terminals to purchase motorcycles and gear through a seamless and fast digital experience via the Valu app. The solution offers flexible payment options and installment plans tailored to customersโ financial capabilities and approved credit limits.
Commenting on the partnership, Mohammad Al Yousef, CEO of Valu Jordan, said, โAt Valu, we are committed to staying ahead of the Kingdom’s economic developments and the evolving needs of modern consumers, including innovative mobility solutions and other sectors experiencing shifts in consumer behavior. Our partnership with Harley-Davidson Amman gives customers greater flexibility when purchasing motorcycles and gear, enabling them to benefit from financial solutions that meet their needs and align with their growing aspirations for motorcycles. It also enhances access to the brand’s products while offering a more convenient purchasing experience.โ
For his part, Nidal Mahyar, CEO of Harley-Davidson Amman, said, โThrough this partnership, we look forward to better meeting our customersโ needs and enhancing their experience with the Harley-Davidsonย Ammanbrand, in line with the evolving use of motorcycles and the growing interest in them across the Kingdom.โ
Through this partnership, Harley-Davidson Amman joins Valuโs expanding network of partners in Jordan, which spans diverse sectors that cater to individuals’ needs and lifestyles. With this growing network, Valu continues to strengthen its presence in the local market by offering flexible payment solutions and digital financial experiences that evolve with changing consumer needs, giving customers greater choice and flexibility in managing their purchases.
