Al-Futtaim has announced a strategic partnership with Juspay, a global payments technology company, which will serve as its payment orchestration partner across its brands and markets. The orchestration rollout will commence in September 2026, with the first brand scheduled to go live that month.
Industry sources added that this partnership is an important step in Al-Futtaim’s digital commerce transformation, with Juspay providing a unified payment platform across the Group’s businesses for a simpler, more seamless checkout experience. The solution will also support fraud management, adaptive 3D Secure workflows, local payment methods, network tokenisation and consolidated analytics and reconciliation. Juspay will also integrate its Breeze commerce stack, a next-generation checkout layer designed for digital-first consumer brands to support scale, conversion and retention.
The partnership is designed to support the operational complexity of managing payments across multiple brands and markets. Juspay will deploy a multi-hierarchical architecture with central controls, country-level configurations and individual brand settings. This will allow each brand to maintain its own checkout identity and local payment experience, while Al-Futtaim’s central team retains unified visibility and control across the payment ecosystem.
“At Al-Futtaim Finance, we see payments as an important part of the overall customer experience. Our partnership with Juspay is about creating a simpler, more seamless and secure way for customers to transact across Al-Futtaim’s brands and markets, while building the infrastructure needed to support our continued growth and digital ambitions. As customer expectations continue to evolve, partnerships like this allow us to bring greater choice, convenience and innovation into the everyday payment experience.” Said Omar Haddad, CEO, Al-Futtaim Finance.
“Al-Futtaim is the kind of enterprise that requires payment infrastructure to support multiple brands, markets and payment service providers through one unified system and a consistent checkout experience for customers. That is precisely what Juspay’s orchestration layer is built for. We are proud to be their partner as they advance digital commerce across the region,” said Nakul Kothari, Head of APAC & Middle East at Juspay.
“The launch of our payment orchestration platform marks a major milestone in Al-Futtaim’s digital transformation journey. By unifying payment operations across 50 brands and 12 markets, we are creating a scalable and resilient foundation that supports growth, innovation and exceptional customer experiences. Beyond today’s benefits, payment orchestration is a key enabler of the emerging era of agentic commerce, where intelligent AI-driven interactions will increasingly shape how customers discover, purchase and pay.” said Paul Carey, EVP Cards, Payments & Fintech at Al-Futtaim.
Industry sources added that for Al-Futtaim, this is expected to support a more consistent and modernised checkout experience across its brands, with enhanced payment security and smoother customer journeys across markets.
Industry sources further confirmed that at the heart of the partnership is also a focus on creating simpler, faster and more reliable payment experiences for customers. As digital expectations continue to evolve, customers increasingly expect choice, convenience and security at every stage of their journey. By strengthening the payments experience across its brands, Al-Futtaim aims to reduce friction at checkout, support more local and preferred payment methods, and make it easier for customers to transact confidently across its businesses and markets.
Juspay’s payment stack processes over 350 million transactions daily, surpassing $1 trillion in annualised Total Payment Volume (TPV) at 99.999% uptime. With a presence across Asia-Pacific, the Middle East, Latin America, Europe, the UK and North America, Juspay’s global footprint provides Al-Futtaim with the flexibility to build scalable and localised payment experiences across its markets.
The partnership also sets the foundation for building agentic commerce experiences for Al-Futtaim’s brands, enabling AI agents to autonomously initiate and complete payments on behalf of customers. Through partnerships like this, Juspay is committed to improving the payments experience for customers across the region, working alongside enterprise merchants and financial institutions to build future-ready payment infrastructure that is reliable, flexible and built for tomorrow’s commerce.
