In a strategic milestone reinforcing its development trajectory within the Egyptian real estate market, ARX Development has announced the upcoming launch of its latest project, “ASSL New Cairo,” located in the heart of the Sixth Settlement. This new venture adds to the company’s strong portfolio of successful projects across the Delta region and the New Capital.
Mr. Ahmed Ismail, Sales Director at ARX Development, stated that the company’s decision to expand into New Cairo marks a pivotal turning point in its journey, explaining that selecting the Sixth Settlement location was the result of in-depth market and customer-centric research.
Ismail added: “When we decided to enter New Cairo, we started with a fundamental question: What does the customer truly need when deciding to buy here? From this core vision, the concept of ‘ASSL’ was born. We believe that true quality lies in the daily details experienced by the customer—starting from design, master planning, materials, finishes, spaces, and services, down to the subtle details whose value is felt more deeply over time.”
He emphasized that “ASSL” project reflects the company’s steadfast philosophy of delivering genuine, competitive value that suits the dynamic New Cairo market, which is characterized by diverse choices and rising customer expectations. He noted that the project translates years of expertise gained in the Delta and the New Administrative Capital to embrace the opportunities and challenges of New Cairo.
Mr. Ahmed Ismail concluded by affirming that “ASSL New Cairo” is not merely a geographic expansion, but rather a new chapter and a cornerstone in ARX Development’s ambitious strategy to meet market demands with an authentic, premium real estate product that keeps pace with Egypt’s evolving new urban cities.
