PARAGON | ADEER has signed an agreement with Hilton to open Canopy Cairo SumouBlvd and Canopy Residences Cairo SumouBlvd, marking the lifestyle brand’s debut in the Egyptian capital.
The hotel and branded residences will form part of SumouBlvd, a mixed-use destination conceived as an expression of Cairo’s continued evolution. Designed around culture, innovation, and wellbeing, SumouBlvd responds to the way people increasingly wish to live, work and connect, while remaining deeply rooted in the city’s culture, character and energy.
The signing ceremony was attended by executive leadership, including Abdullah Al-Qahtani, Chief Business Development Officer at Sumou Holding;Eng. Bassel El-Serafy, Founder and CEO of Adeer International; Eng. Bedeir Rizk, CEO of PARAGON | ADEER; Eng. Mohamed Bedeir, Chairman of Paragon Developments; Moustafa El-Shenety, Board Member of PARAGON | ADEER; and Eng. Ayman ElKousey, Managing Director and CEO of Midar, alongside senior Hilton executives, including Carlos Khneisser, chief development officer, Middle East & Africa; Sam Diab, managing director – Development, North & East Africa; and Feras Hasbini, managing director –Branded Residential Development, EMEA.
“Together, the hotel and the residences bring the pillars of SumouBlvd to life in a single address,” said Eng. Bedeir Rizk, CEO of PARAGON | ADEER. “SumouBlvd was conceived around culture, innovation and wellbeing, and Canopy gives each of them a place to be lived. As the destination’s first anchoring hotel, Canopy will be where these ideas meet people. Set within a USD 1.4 billion destination backed by Egyptian development expertise and Saudi investment through Sumou Investment, it reflects both the Cairo of today and the city it is becoming.”
“Bringing Canopy to SumouBlvd reflects our vision of creating integrated destinations that combine international expertise with local insight. With Egypt’s tourism revenues projected to exceed USD 20 billion by the end of 2026, the hospitality sector presents significant investment opportunities. This partnership combines Hilton’s global hospitality experience with Saudi investment and Egyptian expertise to create lasting value and strengthen SumouBlvd’s appeal to residents, visitors and investors,” said Eng. Bassel El-Serafy, Founder and CEO of Adeer International.
Carlos Khneisser, chief development officer, Middle East & Africa, Hilton, said: “We’re pleased to partner with PARAGON | ADEER to bring Canopy to Cairo. This signing represents another exciting step as we expand our lifestyle portfolio across the country and reinforce the growing momentum of our branded residential offering. We look forward to working together to welcome guests and residence owners to experience Canopy’s vibrant hospitality and authentic connection to SumouBlvd.”
Bringing Canopy’s locally inspired design, dining, and social spaces, Canopy Cairo SumouBlvd, expected to open in 2030, will feature 105 guestrooms and an array of dining venues including a street-front café, a signature restaurant, and a destination bar. Guests will be able to enjoy a range of facilities including a spa, fitness facilities, meeting and function rooms, and an outdoor pool.
Adjacent to the upcoming hotel, Canopy Residences Cairo SumouBlvd will offer 122 residences ranging from studios to one-, two- and three-bedroom units, with residents benefiting from a private swimming pool and terrace, fitness, studio and thermal facilities.
“Hospitality is the connective tissue of a destination, bringing people, places and experiences together. Ultimately, it’s people that make a place come alive, and it’s the community that creates its energy and identity,” said Katharina Jaeger, CEO of The Code, leading Hospitality and Branded Residences at SumouBlvd developed by PARAGON | ADEER. “Canopy is a differentiated lifestyle concept for the Cairo market, further strengthening our positioning as a vibrant, culturally connected destination.”
Bringing together Hilton’s world-class hospitality and the Egyptian-Saudi vision behind PARAGON | ADEER, the signing gives SumouBlvd the hospitality and social heart its mixed-use destination was designed around, a place where culture, innovation and wellbeing meet the way people live today.
