Media release. Published: 25-Aug-2020
Liana Technologies FI
Liana Technologies, a European SaaS company with over 15 years of experience in offering marketing and communications professionals high-quality and user-friendly digital marketing and communications technology is launching its Liana®Cloud PR & Media solution in the Brazilian market.
Aimed at the areas of corporate communications and marketing, Liana®Cloud PR & Media combines multichannel press release distribution, journalistic and social media monitoring, communications analytics, as well as artificial intelligence features. The service is the only one in Brazil with global press sources in 76 languages and 200 countries. Liana’s solutions will be offered exclusively in the Brazilian market through the Public Relations agency Verdelho Comunicação based in São Paulo.
“We are extremely thrilled to partner with local experts in communications who will be our official representative in the Brazilian market. Verdelho is a prestigious agency that is integrated with PR Boutique International, a network of firms with a global presence. This opens new opportunities also for us on a larger scale,” comments Samuli Tursas, the CEO of Liana Technologies.
Liana Technologies is a specialist in data security and all the company’s tools are fully compliant with GDPR (General Data Protection Regulation). The solutions offered in Brazil follow the rules of the General Data Protection Law (Lei Geral de Proteção de Dados or LGPD), which will come into force later this year.
“Data security is becoming a major issue all over the world and we have been the pioneers with complying with the European Union’s GDPR. Therefore, we have the fully secure and GDPR compliant technology that we can offer to other markets that are now enforcing these similar practices,” Samuli Tursas states.
“Liana comes from Finland, a reference country in the development of startups and innovation, sixth in the Global Innovation Index ranking. Their services bear this brand. They have modernity, technology, practicality, and represent an advancement to add value in public relations. We are proud to participate in this advancement in the Brazilian market,” says Valdeci Verdelho, owner of Verdelho Comunicação.
