Thanks to the COVID-19 Pandemic’s catastrophe, the E-Commerce boom is on its peak as the current prevalent situation, has made the whole shift within the consumers purchasing pattern with most of them unlikely to end the online procurement craze, even post the pandemic ceases.
The E-Commerce arena this fiscal year witnessed a gigantic expansion wherein a client shifted for procurement online following the subsequent lockdown as well as other measures taken via the native government for curbing the spread of the COVID-19 Pandemic further.
Within the current survey conducted through Dubai Economy, Dubai Police as well as the VISA, that was done earlier this year, almost half (49 percent) of the UAE clients stated as well admitted of being procuring online ever since the outbreak commenced. Overwhelming majority (61 percent) stated that instead of opting for a Cash-On-Delivery initiative, they are utilizing cards or the digitalized wallets for making the Online Payments. For others, it was their initial-time online shopping practice, however the Data revealed that they are dubious to exhaust the flexibility of their E-Commerce feeling even post the cease of the COVID-19 Pandemic.
However, there is much more ground to be covered and left altogether for gaining the same.
As per a collective study done through Dubai Economy as well as Visa- ‘The United Arab Emirates (UAEs) E-Commerce Landscape 2020’ stated that: “UAEs E-commerce module is all poignant to witness a sustained expansion, powering via the Mandate for online purchasing via a budding tech-savvy population.
Procurement via mobile Gadgets, PC’s, tablets, and associated devices is an acknowledged part of their everyday lives. Considering the nation humungous population of digitally native millennials, if you aren’t making the changeover to unified and convenient online buying, your business jeopardies falling behind.
To support your business scheme the subsequent step in its online trajectory, here are four changes you really require to be thoughtful about to pace up your E-Commerce game:
Connecting the retail digital gap with Augmented Reality: –
Don’t write-off the idea of volunteering into augmented reality (AR) as too far into the future. Carrying in-store experiences online will be significant to retain recent online shopping changes.
The ability to understanding the product is a crucial reason for in-store shopping, however, if you’ve got the tools to link the retail digital split, you’re sure to become a favoured podium with clients and set yourself apart from the competition. AR technologies offer a much more affluent procurement understanding enabling online consumers to better visualise the products they are attracted in from the ease and wellbeing of their homes. The trend is likely to stick even post-pandemic as a way for clients to trial or try the merchandize before purchase.
Utilize your best word-of-mouth for societal E-commerce and in-app procurements: –
With everyone attached to their mobile gadgets for hours in the day, with noteworthy time spent on social media, ponder of how much more scope your business could have if you sold you merchandize on social networking and sharing sites. Platforms such as Instagram have unified E-Commerce, with in-app checkout, consenting their consumers to make procurements without leaving the app.
Successful social app utilization provides you the opportunity to chat with clients and answer to queries in real-time and in a more relatable way. Don’t forget to make sure your merchandise images wow your onlookers and get them to act promptly.
Get Apt Response and personalise the understanding: –
Pay attention to what your clients are or aren’t doing on your shopping platform. Are they able to find what they want? Are they abandoning carts? Did they come looking for particular deals? Merchants are progressively analysing clients’ preceding actions, spending behaviours, demographic profile, and other private data to reveal patterns, trends, and links, that update individualised offers and product recommendations. Becoming more data-driven can stretch you an added edge to keep your clients loyal, returning and adapting.
Develop your digital payments: –
It’s no secret that clients will abandon procurements if their preferred payment method isn’t available or if they don’t feel secure. From securing transactions, to empowering new form factors, to pouring value through loyalty and trust – make sure you do it all.
Digital payments simplify secure, frictionless, and opportune E-Commerce understandings. Additionally, on payment prospects like that of cards and “pay” buttons such as PayPal, Apple Pay and Visa’s Click to Pay eradicates the annoyance of entering payment details for each transaction.
Technologies such as Tokenization and Protected Remote Commerce that upsurge security and diminish friction will also progress to be part of the default checkout flow of E-commerce merchants, swapping traditional checkout forms.
Dubai Economy has prioritised digital payments as a significant enabler for its smart shift that will set Dubai apart as a competitive global business hub. Also, partnerships amongst government and private sector players are influential in fast-tracking the E-Commerce triumph as well as an economic progress.
