May 21, 2024

Comviva unveils next gen MobiLytix Marketing Studio


Comviva, global mobility solutions pioneer, announced recently unveiling of next generation of their MobiLytix Marketing Studio for aiding in the Communication Service Providers (CSPs) for offering customized client experience for scaling and powering progression.

The latest launch marks a swiftening of the Telecom industry’s transfer towards a technology-powered, integrated platform play for digital engagement as well as the customer lifetime worth-which is already a vital disrupter in other industries.

The new solutions announcements include:

  • Launch of its next generation MobiLytixTM Marketing Studio – combined portfolio of marketing solutions comprising of the Real Time Marketing, Digital Marketing, Rewards & AI workbench (AIX).
  • Introduction of latest MobiLytixTM Digital Marketing solution – a client centred engagement automation platform for digital channels.
  • Major enhancement of the MobiLytixTM Rewards solution – a platform for delivering engaging loyalty and rewards programs for end consumers, enterprises and employees.

Comviva’s MobiLytixTM Marketing Studio platform, offers the Communication Service Providers (CSPs) with one-stop shop proficiencies to execute omni-channel high-impact marketing programs for boosting revenue and customer lifetime value.

Statement from Manoranjan ‘Mao’ Mohapatra, Chief Executive Officer at Comviva

Speaking on the occasion, Manoranjan ‘Mao’ Mohapatra, Chief Executive Officer at Comviva stated, “Our strategy to unleash personalized digital experience at scale is delivering immense value and growth for our customers. I am thrilled to announce the launch of our next generation MobiLytix™ Marketing Studio that delivers an AI-powered seamless digital experience to customer across channels. These are exciting times, and we are proud to be taking the lead in shaping the agenda of best-in-class customer experience in the industry.”

Statement from Amit Sanyal, EVP, Chief Operating Officer-Consumer Value Solutions, Comviva

Amit Sanyal, EVP & Chief Operating Officer – Consumer Value Solutions at Comviva stated, “Delivering personalized, contextual digital experience in real-time and at scale is the next big thing for marketers. We are happy to take the forward step in this direction. With MobiLytix™ Marketing Studio, we are creating new capabilities and benchmarks to maximize digital experience in real-time through technology. Each solution, used either stand-alone or in combination, shall help businesses to drive impactful business outcomes.”

The platform is one of the marketing platforms globally unifying the clientele engagement, data science and intelligent AI driven automation competences within a single platform to execute campaigns real-time and at scale.

By engaging clients out with the right message, at the right time, across any channel, organizations can improve customer experience, increase customer lifetime value, and drive revenue growth.

The MobiLytixTM Marketing Studio platform also is the freshest Digital Marketing, enhanced Rewards as well as Loyalty platform, coupled with outcome-proven AI as well as Real Time Marketing merchandize prospects, thus making business empowerment take full control of all the clientele engagements across entire lifecycle and offering differentiated real-time digital experiences at scale.

Also follow the following articles related to Comviva expansion in Misr and launch of next gen digital wallet and payment platform-mobiquity® Pay X




LR HE Liron Zaslansky- Consul General of the State of Israel in Dubai with Premanand Velumani-Regional Manager of Zoho Middle East and Africa.
Zoho announces economic cooperation agreement
Citi appoints Omar Amireh as the new CEO for its business in Kuwait
Omar Amireh appointed as CEO for Citi, Kuwait
Sherif Seddik, President of EMEA Sales, Check Point Software Technologies
Check Point Software appoints Sherif Seddik as new President of EMEA sales
  • Telcotech


AIMCS 2024
The partnership offers a significant step towards achieving seamless financial interoperability. Image Courtesy-Seed Group
Miguel Angel Villalonga COO of e& enterprise, and Nitin Bhandari, SVP and Head of Wallet at First Abu Dhabi Bank (FAB). Image Courtesy-e& enterprise
Rajesh Ganesan, president at ManageEngine