May 21, 2024

PixelWork-MediaTek enters into a cooperation agreement for superior Visual Display Solutions


Pixelworks, Inc., a global leading provider of solutions for innovative video-display processing, recently announced entering into an independent software vendor agreement with MediaTek, a global-renowned fabless semiconductor firm.

The Cooperation will be aiming at the collaborative efforts for extending the availability of advanced visualizing display processing for the mobile merchandising based on MediaTek’s Dimensity 5G Open Resource Architecture.

As a shared goal of the cooperation, both the firms primarily focus in to offer hugely demanded visual technology aiding OEMs in the production of high-end 5G smartphones.

MediaTek, recently unveiled its latest generation flagship mobile platform, Dimensity 9000. This new mobile platform leads the industry by embracing leading-edge TSMC N4 (4nm-class) production and the new Arm-v9 architecture CPUs to deliver unparalleled performance, successfully setting a new benchmark for the flagship-smartphone chip market.

Pixelworks have more than two decades of technology innovation in the arena of visual processing and at present holds over 300 patents related to a visual display of video and digital images.

With the recent launch of its latest X7 visual processor, Pixelworks has boosted its visual display benefits for mobile gaming while also meeting the diverse display necessities of mobile merchandise.

The cooperation with MediaTek is a core milestone for Pixelworks toward expanding the availability of its dedicated visual technology across a broader and open mobile platform. Via its joint efforts with this strategic partner as well as others, Pixelworks is actively working to develop solutions applicable to more visual display scenarios and proliferate enhanced user experiences that benefit the entire mobile ecosystem.

Pixelworks’ Pro Software solution will boost the visual display performance of mobile devices built on the MediaTek Dimensity 5G Open Resource Architecture. Combined with Pixelwork’s industry-leading display calibration, the Dimensity 5G Open Resource Architecture empowers OEMs to leverage the full range of quality improvement features enabled by Pixelworks’ cutting-edge visual processing algorithms, including real-to-life color for all Apps and optimized visual content spanning the sRGB, DCI-P3, and custom color gamuts.

Whether immersed in gaming, watching movies or simply reliving moments through user-captured photos, the solution guarantees that end-users always see images exactly how they should look and feel. As part of ongoing strategic cooperation, additional advanced Pro Software features are in development and planned for release in the near future.

Dr. JC Hsu, Corporate VP and GM of MediaTek’s Wireless Communications Business Unit Stated: “Color accuracy is the foundation for creating and delivering an immersive visual experience. The cultivation of an authentic visual environment is a prerequisite for reproducing or reshaping content, which is key to seamlessly merging virtual content with the real world.”

He added: “Pixelworks’ expertise in visual processing and display performance has been successfully verified in numerous mobile products launched in recent years. We believe that our cooperation and the coupling of MediaTek’s Dimensity 5G Open Architecture with Pixelworks’ visual processing technology will bring significant and stunning visual quality in next-generation devices, resulting in the enhancement of the end-user experience in multiple dimensions.”

Todd DeBonis, President and CEO of, Pixelworks stated: “It’s very exciting to cooperate with MediaTek. The Dimensity 5G Open Architecture provides smartphone manufacturers and technology partners with unique access to fundamental design resources, which enables further enhancement of algorithms for visual quality and creation of differentiated high-end 5G mobile products.”

He added: “Additionally, MediaTek’s rich 5G mobile chip portfolio provides OEMs a solid platform for delivering excellent performance in mobile products. MediaTek’s forward-looking business deployment strategy in the areas of AI and mobile gaming is directly aligned with Pixelworks’ visual technology roadmap for next-generation applications. We look forward to continued cooperation and in-depth technology exchanges with MediaTek, as we work together to eliminate the visual boundary between the real and virtual worlds.”



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