January 23, 2025

Sushil Jethaliya appointed as the Middle East Business Unit Head- To The New

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Sushil Jethaliya, an industry veteran having over 2 decades of expertise, has been roped in as the Business Unit Head for its Middle East territory by To The New, a global provider of digital transformation and product engineering services.

As per the To The New reports, Sushil will bring with him a bouquet of useful industrial expertise acquired via his association with multiple clients & prospects from the arena. Based out of Dubai, Sushil has an in-depth understanding of diverse technologies, domains, and the Middle East geography.

Prior to this, Sushil had been linked with Infosys for over 19 years across various roles, where he leveraged knowledge-based IT services to address client pain points and nurture their business.

In his most recent position there, he actually powered the way for the new business development strategy & led current account growth across UAE, Kuwait, and Oman.

He has successfully powered out Infosys’ progression across various industry verticals, most notably in the Public Sector in UAE. He was chiefly involved in acquiring several public sector clients and delivering some of the most noteworthy nationwide initiatives for the UAE Federal Government.

Roles and Responsibilities

Sushil’s core aim will be upon nurturing To The New’s footprints in the Middle East territory. He will chiefly be accountable and involved in managing the P&L as well as powering the strategic partnerships as well as client engagement.

More vitally, he will be aiding the clients in their digitalized shifting journey by effectively addressing their troubled areas in the ever-evolving commercial environment. 

Sushil Jethaliya, Business Unit Head – Middle East

Regarding his appointment, Sushil Jethaliya stated: “I am extremely excited to be joining TO THE NEW during a time of exponential growth, driven by high-quality services and innovative solutions. TO THE NEW carries a perfect blend – the agility of a startup & the maturity of tech giants. This is what clients expect in a highly dynamic business environment and rapidly evolving technology advancements. I am looking forward to expanding TO THE NEW’s footprint in the Middle East market by being a partner of choice for our clients in their transformation journeys.”

Narinder Kumar, the COO, and Co-founder, To The New, welcomed him abroad, stating: “Sushil is a deeply experienced leader with a proven track record of working closely with customers to identify solutions and solve their business challenges. We are excited to welcome Sushil to the TO THE NEW leadership. Given the hyper-growth of TO THE NEW in the Middle East, Sushil’s vision and experience will be invaluable in helping us steer forward and deliver exceptional value to our clients in the region.”

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