June 22, 2024

Gooten unveil its latest leadership change and announced a $15 Million Capital Raise


Gooten, an eCommerce technology firm offering On-Demand manufacturing solutions to global brands and retailers, has raised $15 Million in the accumulated and combined primary equity and debts from Tech Pioneers Fund with the participation from prevailing investors KEC Ventures and ff Venture Capital.

The firm has also planned to announce a leadership shift by announcing promoting Maddy Alcala to the President of Gooten as the firm endured a significant developmental path. Gooten is founded in 2015, and it operates a smarter Supply Chain for brands viewing to optimize their eCommerce business via print-on-demand manufacturing.

The firm is now over 100 employees stronger, and Gooten has processed more than 4 million orders in the prior 18 months as it endures to nurture its global footprints.

Bob Chicoski-Founder and Managing Partner at Tech Pioneers Fund

Bob Chicoski, Managing Partner at Tech Pioneers Fund stated: “Tech Pioneers Fund is thrilled to back the Gooten team and their vision to completely transform the way companies manufacture and deliver the product. Gooten provides merchants and brands with a more sustainable on-demand manufacturing model to help them scale their stores.”

He also added: “We believe Gooten has placed itself strategically to benefit from the current supply chain challenges within retail channels and continued explosive growth throughout the eCommerce landscape.”

Brian Rainey-Gooten’s CEO

Brian Rainey, Gooten’s CEO, stated: “We are thrilled to have Maddy lead Gooten into 2022 as she has extensive expertise and experience as on-demand eCommerce has continued to mature. She is perfectly positioned to lead our merchant & retail division across all growth initiatives as we support tens of thousands of eCommerce businesses and continue to expand services in the enterprise retail market.”

Gooten has announced the promotion of Maddy Alcala to President as the company continues its significant growth path.

Maddy Alcala, President of Gooten stated: “At Gooten, we believe sellers should be experts on selling, not deciding how, when, and where products are made. The brands we work with are eager for innovative, disruptive technology solutions and I am excited to spearhead the on-demand industry transformation, particularly as supply chain issues continue to plague retail and manufacturing channels.”

She further added: “I am honored to step into this new role as we continue to make our clients successful in this new age of eCommerce by eliminating inventory waste and reducing over-production.” 

In Alcala’s new role as President, she will oversee the entirety of Gooten’s merchant and retail-facing business unit, including marketing and sales. Prior to Gooten, she worked in Corporate Strategy & Development at BlackRock where she supported the Global Executive Committee on the creation of strategic business growth plans and executing enterprise M&A transactions.




zalfa-imani-TZy_v3Ws_uM-unsplash_For bolstering a better Public-Private linkage, Abu Dhabi forms a new body of economic collaboration committee
For bolstering a better Public-Private linkage, Abu Dhabi forms a new body of economic collaboration committee
Swoop Aero PR 7
Swoop Aero drone backed logistics firm forms an alliance with Iris Automation
CocoLife Healthcare Awards Logo 2021
Cocolife Healthcare receives ‘Most Outstanding Healthcare Provider Philippines 2021’ award from International Business Magazine
  • Tamkeen Insurance banner
  • International Assurance


Sprhava 887x444
Schneider Electric And Aveva Forges Partnership With IN-CORE Systèmes To Boost EV Battery Production Process
Aditum and Standard Chartered partner on first-of-its-kind fund structure wherein Ten funds approved; four already funded
Azizi Developments And Xylem Partnership For Riviera, Vista And Beach Oasis with the most technologically advanced, high-quality transfer-, booster-, and chilled-water pumps and sump pumps