February 28, 2024

Noon Payments powers its online transactions using Microsoft Azure


Microsoft recently announced that the Dubai-based eCommerce business Noon Payments successfully migrated its core operations to Azure. This initiative will make it accomplish performance and availability, accelerate the DevOps, and also enhance cost-efficiency.

As per the firm’s sources, Noon payments is entering into the seventh year of operations and offers a comprehensive solution that enables quick onboarding, a richly featured checkout, and speedy integrations with major e-commerce platforms and shopping carts.

In fact, the firm’s decision-makers knew that in the post-COVID reality of always-on demands from consumers, performance would be a critical factor to remain differentiated in its operating market. 

Marco Incalcaterra, Head of Technology at noon payments stated, “As a payment service provider, we needed to respond in real-time to any kind of demand spike and to give our merchants the instant response times they expect. Microsoft offers the most comprehensive solution in the market; the products are connected to one another. The company’s large, flexible offering was one of the key factors in choosing Microsoft as our partner that will enable us to develop a strong, resilient, easy-to-scale platform.”

Naim Yazbeck, Regional Director, Enterprise and Partner Group (EPG), Microsoft UAE stated: “Being a holistic payments platform, organizations like noon payments play a crucial role in enabling digital transformation for enterprises across the world. It’s exciting to see how the Microsoft cloud is delivering millisecond response times and single-click deployment to noon payments, making online transactions more secure and responsive for online shoppers in the region.”

The firm also added that before its migration to Azure, it will be deploying new apps and services through the PowerShell script, which was an error-prone process that required a lot of support from experts. Now, the company’s quality assurance team can deploy at will, day or night, to the cloud environment with a single click and zero consultation with DevOps. 

The firm also confirmed that with Microsoft’s API management solution noon payments can not only scale without limits but also protect its infrastructure. 

The Microsoft Azure cloud deployment was also able to meet noon payments’ requirement for zero downtime by leveraging Traffic Manager to divert transactions to other regions during times of maintenance.

Microsoft also announced that with Azure’s integrated model, noon payments will be able to scale its performance bandwidth through peak times such as noon’s Yellow Friday Sale in November when the company projected demand spikes of up to 10 times the normal load.

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