March 4, 2024

The Pulse: The New boutique lifestyle Hub in Aqaba


Following the success of the “Cloud 7 Residences Ayla Aqaba” which has been operating since July 2020, “Ayla” and Kerten Hospitality agreed to manage another one-of-a-kind Hospitality Hub to further diversify the hospitality offering and continue to increase the footfall.

Ayla’s Marina Village_aerial View

“The Pulse”, a Cloud 7 Boutique Hotel, consists of 75 rooms located at the Marina Village, the heart of Ayla – a real estate leisure hub with the potential to be a second home destination. It is a tailored destination seeking to attract wanderlusters and exploration lovers and seeking to become an attractive Business Hub suited for short and extended stays that will constantly evolve throughout the seasons, attracting a diverse audience for a variety of immersive experiences along with dedicated workspaces for ‘bleisure’ travelers, guests, music and art lovers.

Ayla’s Managing Director, Sahl Dudin, said: “We are thrilled to extend our partnership with “Kerten Hospitality” following their great success in managing the ” Cloud 7 Residences” and we entrust the Group with the management of “The Pulse Hotel” whilst seeking to expand our hotel accommodation and entertainment offerings in Jordan in addition to the real estate development projects. Since its launch, Ayla has taken the initiative to work on promoting and diversifying the tourism offers in Aqaba. Our commitment to growing the hospitality and real estate facilities would not have been possible without the right partners.”

Marloes Knippenberg CEO of Kerten Hospitality said: “Our vision and efforts have always been exerted to create local collaborations and bring projects to life with depth and purpose that allow bringing communities together. Our relationship with Ayla has developed where we share and motivate new ideas for development; we are truly looking forward to bringing this next project to life.”

This vibrant unique Boutique Hotel is aligned with Kerten Hospitality’s DNA to transcend spaces into locations for art and design lovers, and entrepreneurs who seek impactful collaborations, meaningful connections, and a place to attend and host creative workshops and entrepreneurial networking events. The facilities, interior design, and communal spaces have all been tailored to fit this unique environment.

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