Backbase, an Engagement Banking platform provider, has partnered alongside a leading Tunisian bank, BIAT, to launch a new and innovative digital mobile and web offer for retail customers that will significantly improve customer engagement, contributing to a greater share of the digital banking market.
BIAT has selected Backbase as its technology partner to deliver a retail banking offer, as part of its mission to be pioneers in banking innovation in Tunisia. Leveraging the ready-to-go banking features on the Backbase Engagement Banking Platform, BIAT will now offer its customers an innovative user experience available everywhere, at any time, and on any device.
Backbase further explained that it has successfully translated the BIAT’s vision and aided the bank in charting out a web and mobile offer for retail customers. Value Digital Services, the implementation and integration partner, was instrumental in setting up BIAT’s digital factory to drive the implementation of the Backbase Engagement Banking platform.
The partnership signifies the Backbase’s commitment to MENA (the Middle East and North Africa) region, further reinforcing their efforts to contribute to the growth of the digital banking scene in the region.
Matthijs Eijpe, Regional Vice President EMEA at Backbase, stated: “BIAT has been at the forefront of banking innovation in Tunisia, and with the launch of their new mobile and web retail offer, their customers will benefit from a frictionless user experience giving them more autonomy, saving time while facilitating communication with the bank and managing daily operations digitally. The new platform will help improve the efficiency of BIAT’s operations in line with its vision and aspirations.”
Slim Besbes, Head of Digital Factory at Value Digital Services, stated: “BIAT now has strong foundations to become a digital banking leader in Tunisia with the digital factory being the epicenter for innovation. The bank can now continue ongoing development leveraging the Backbase Engagement Platform and string digital teams with the support of Value Digital Services.”
