May 26, 2024

Spinneys Partners With PepsiCo For Circular Economy


Locally-owned supermarket Spinneys in partnership with global Food and Beverages company PepsiCo has introduced a ReverseVending Machine (RVM)in its sustainable concept store Layan. Committed to making sustainable choices for the future, the initiative aims to increase the recycling rate in the UAE by advancing recycling infrastructure, building better consumer awareness, and ultimately, ensuring packaging doesn’t turn into waste.

The in-store recycling machine form part of Spinneys’ ‘Let’s Close the Loop’ campaign and provides an easy solution for customers to dispose their plastic waste responsibly and in turn, enables materials to be reused or repurposed. A key vision is for the plastic waste to be converted into recycled content that can be used for the production of future FMCG products such as food packaging.

Plastic bottles collected by the RVM are recycled by local manufacturer DGrade who give new value to materials that may otherwise have been littered or added to landfill. For the single-use plastic collected from the Layan store, DGrade will create sustainable clothing from its GreenspunR yarn, including polo shirts for Spinneys’staff to wear in stores.

Sunil Kumar, CEO at Spinneys, comments:“Spinneys’ ‘Close the Loop’ campaign underscores our commitment to strive for a circular waste management system and support the growth of the recycled plastics sector. One of our key goals is to deliver the best sustainable practices, so the more we can do in our stores, the easier we make it for our local customers to help drive action for change too. This partnership with PepsiCo is a perfect example of how we can do better, together to help save our planet.”

Aamer Sheikh, CEO PepsiCo Middle East,said, “We are delighted to partner with Spinneys on this important initiative. Through our global PepsiCo positive (pep+) framework, we are committed to building a circular and inclusive value chain – driven by our efforts to reuse, recycle, and reinvent. Over the years, we have invested in several initiatives including the commitment to collect and recycle the equivalent of all Aquafina packaging produced in the UAE in 2021, and partnerships with local waste management companies, to improve waste segregation and recycling. No one company or industry can alone drive the change needed to achieve a circular economy but working collectively to increase recycling rates is key to paving the way for a more sustainable future for us all.”

In a bid to make a successful transition to a circular economy, the UAE’s integrated waste management strategic targets include treating 75% of municipal solid waste by 2025 and 85 percent by 2035. The UAE also aims to reduce municipal solid waste generation to 1.4 kg per person per day by 2025 and 1.2 kg per person per day by 20353.

To get there, Spinneys says all stakeholders in the food production industry need to be re-thinking their food and waste systems as well as packaging optimization. In addition to its in-store plastic collection scheme, further immediate sustainability goals for Spinneys include a reduction of own-label packaging by 30%and an increase in the number of renewable materials used in packaging by 40%.




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