Leading online financial trading firm, Amana Capital, recently announced the appointment of Joy Dabeet as its new Chief Marketing Officer.
Leveraging her experience, Dabeet will spearhead marketing, comms, product innovation, advertising as well as the brandโs digital marketing initiatives. She will also be responsible for developing and executing strategies that build Amanaโs position as a leading digital trading firm and will partner closely with the operations team to drive sales.
Dabeet is a marketing leader with deep expertise in leading disruptive innovation and leading high-performing teams to deliver transformational growth. Her appointment aligns with Amanaโs transformational agenda, as the company continues to grow its existing business and accelerate the expansion and digital transformation across all customer touchpoints.
โJoy is a highly-experienced and talented marketing leader with a proven track record of building and modernizing the regionโs most well-known brands,โ said Muhammad Rasoul, Amanaโs Chief Executive Officer. โWith her extensive brand transformation experience, consumer-centric approach to both marketing and communications, and ability to build and inspire teams, I am more than confident that she will propel Amana Capital to the next level.โ
Dabeet brings more than 15 years of strategic advertising and marketing experience to Amana. Prior to her appointment, she was Regional Marketing Manager for the MENA region at Amazon, where she was responsible for the promotion, positioning and marketing of the companyโs application-centric services. In addition, Dabeet was Senior Marketing Specialist at Dubaiโs Road and Transport Authority (RTA) where she implemented strategic and tactical public-facing 360 marketing campaigns. She has also held various senior management positions leading marketing, innovation, and brand transformation at United Arab Investors, Aramex, and media entities including Arabian Radio Network and Communicorp.
