January 30, 2025

Riverbed Launches Strategy To Bring Industry Unified Observability

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Riverbed recently launched a broad strategy to bring industry-leading unified observability to customers worldwide and accelerate growth. Front and center in the company’s strategy is the development of an expanded unified observability portfolio, which will unify data, insights and actions to solve one of the industry’s most daunting problems: how to provide seamless digital experiences that are high performing and secure in a hybrid world of highly distributed users and applications, exploding data and soaring IT complexity..

“This marks an exciting new chapter for Riverbed,” said Dan Smoot, Riverbed president and CEO. “We’re capitalizing on our trusted brand, the dynamic growth, and market momentum for our visibility solutions to position Riverbed as a dominant leader in the rapidly growing observability market. Through our vision to deliver a highly innovative, differentiated SaaS-based Unified Observability portfolio, we will meet an urgent customer need and disrupt the market. We are focused on helping our customers transform massive amounts of data into actionable insights, so they can drive enterprise performance and deliver exceptional digital experiences.”

According to sources, Riverbed also launched a new brand identity, including the introduction of Alluvio by Riverbed (for Unified Observability), reflecting the evolution of the Company and technology, and strong market momentum as evidenced by over 30% year-over-year bookings growth for its visibility and observability solutions in the last three quarters.

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