MAGRABi, the region’s leading optical retailer, recently announced that in 2022, it will be investing Dh84m across 57 stores in the Middle East specifically in KSA, UAE, Qatar, Egypt, and Kuwait.
MAGRABi claims that this initiative, is one of the biggest investments in the firm’s history, consolidating MAGRABi’s position as the leading optical retailer across the Middle East and includes 16 new openings for the Group’s mainstream brand, Doctor M.
It will also view a refresh for the luxury MAGRABi brand with 16 new stores opening and 25 stores renovated and expanded, adding to the existing 142 stores across its portfolio.
The 57 stores are located across 14 cities in a range of desirable locations, including luxury malls and shopping plazas. New stores have already opened in Dubai Hills Mall (UAE), Place Vendome Mall (Qatar), Jeddah Park Mall (KSA), the Springs Souq (UAE), Open Air Mall (Egypt), Imam Bukhari Street (Qasim, KSA). The expansion and renovation program will be rolled out across the year, with the first new MAGRABi stores opened to customers earlier this month.
The continued investment into developing and upgrading MAGRABi and Doctor M stores supports the Company’s mission to deliver a superior service to customers and provide an unparalleled retail experience. Store upgrades will include installing state-of-the-art equipment in MAGRABi’s Eyetest rooms, staffed by highly qualified Eye Care professionals.
MAGRABi’s further claims that its fusion of science and art has developed the optical market in the Middle East and the latest developments continue its track record of innovation and pioneering achievements.
Retail is ever-evolving, and MAGRABi always keeps up with the evolutions of the market and offers solutions to customer demands. MAGRABi is positioned as a premium brand, but since the launch of Doctor M, MAGRABi now covers multi segments, with Doctor M being agile and responsive to customer demands and market trends.
Amin Magrabi, CEO of MAGRABi Group, commented: “This investment cements our position as the region’s leading optical retail brand, in both the high-end and mainstream segments. We look forward to continuing to reinvent the industry and providing our customers with a truly unique retail experience.”
Amin added: “We’re very proud to announce the opening of the region’s first female-only staffed store. We’re driven by our positions around gender equality and empowering our female talents is a priority. Our goal is to achieve gender balance across MAGRABi by 2025.”
Press Release received on Mail
