Qualia Electronic Trading, a leading distributor of a wide variety of wearables, gadgets, and audio products throughout the Middle East and North Africa region has partnered with Pro-Ject Audio Systems, the leading turntable manufacturer in the world to distribute high-quality, premium turntables at relatively affordable prices.
Industry sources added that established in 2014, Qualia is an all-women-led team across varied levels of the organization. With over 1500+ products under its umbrella, Qualia serves over 20+ clients and is available across 35+ stores in the region.
Shirin Asadi, General Manager of Qualia stated: โWe are pleased to partner with a global sensation in the turntables sector. Since its establishment, Pro-Ject has been producing solutions that not only sound fantastic but are also beautifully designed to suit retro and modern lifestyles. As an organization, we have grown from strength to strength to become the biggest record player distributor in the region. We are confident that this partnership with Pro-Ject will not only help us accelerate our business further, but also encourage established hobbyists and plain music lovers to experience a whole different genre of music.โ
Qualia added that it will be distributing a comprehensive range of Pro-Jectโs turntables in the region to offer the best analog experience. It will distribute Pro-Jectโs turntables to retailers in the UAE such as Virgin Megastores and more.
The firm will also distribute products to Bahrain, Jordan, Kuwait, Oman, and Qatar in the Middle East. Pro-Ject claimed that they utilize the best components and manufactures its handmade goods solely in Europe. With cutting-edge technologies and machines, it creates visually pleasing products, which are shipped to more than 80 countries worldwide.
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