June 22, 2024

Netflix onboards Microsoft for cheaper subscription plans

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Source https://www.netflix.com/in/ Source https://www.microsoft.com/en-in

California based streaming giant, Netflix announce partnership with Washington headquartered Microsoft for cheaper subscription plans.

Netflix has selected Microsoft as their global advertising technology and sales partner. Source

“In April we announced that we will introduce a new lower priced ad-supported subscription plan for consumers, in addition to our existing ads-free basic, standard and premium plans. Today we are pleased to announce that we have selected Microsoft as our global advertising technology and sales partner,” said Greg Peters, Chief Operating Officer and Product Officer.

“Microsoft has the proven ability to support all our advertising needs as we work together to build a new ad-supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members,” Greg Peters added.  

“It’s very early days and we have much to work through. But our long term goal is clear. More choice for consumers and a premium, better-than-linear TV brand experience for advertisers. We’re excited to work with Microsoft as we bring this new service to life,” he concluded.

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