May 25, 2024

Wix launches New Editor Experience with Leading-Edge AI


Israel based Wix, one of the leading global SaaS platforms to create, manage and grow an online presence, today announced the release of the new Wix Editor. This offering brings together Wix ADI, the editor that instantly designs tailored websites based on the users’ intent and design preferences, and the classic Wix Editor, which enables limitless design possibilities, into one powerful solution for web design. The new offering simplifies complex design capabilities and enables all users, from self-creators to professional web developers, designers, and agencies, to swiftly turn their web creation visions into realities by providing a unique creation experience paired with advanced AI features.

The new offering personalizes the web creation process for each users’ intent. Wix ADI users now have the freedom of customization the classic editor offers, and existing Wix Editor users now have enhanced AI technology to help guide creation and design elements, along with more flexibility and freedom of customization. From any starting point of website creation, whether from a blank canvas, pre-designed templates, or utilizing Wix’s AI technology, all users will have new advanced features, all in one efficient platform. Users can work side-by-side with AI tools to create, customize and update their online presence more swiftly and efficiently to keep up with the ever-changing design trends and business climate.

 Avishai Abrahami, Co-Founder and CEO of Wix. Source

“Our users’ needs and intents are at the forefront of our product development,” said Avishai Abrahami, Co-Founder and CEO of Wix. “I’m proud of our dedicated team who has listened to our users’ needs, predicted trends, and worked to innovate the entire creation process, making web design more rapid and intuitive to meet the online demands of creators and business owners today. Our mission has always been to be a platform where any type of user and any type of business can create their dreams online, and the new Wix Editor helps to set the stage for the future of creation.”

“With the creation of the new Wix Editor, we wanted users to have the feeling that a professional web designer is supporting them during their creation process. Each aspect of this was built to help guide users based on their intent and simplify the creation process,” said Oded Nachshon, Head of Wix Editor. “This new offering aligns with the needs of today’s self-creators as well as professional users. The platform removes barriers that generally complicate website building and enables users to keep their site updated and on brand with the latest technology.” 




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