Over the last few decades, the concept of Corporate Social Responsibility (CSR) has evolved from a marginal and often neglected area of interest to a comprehensive decision-making process that is becoming increasingly relevant in companies evolving as an area of expertise in its own right.
One of the most important elements of Jordan Kuwait Bank’s organizational solgan “More than just a Bank” stands for our strength in our social role, improving the Bank’s relationship in its community, and contributing to the achievement of our goals: our commitment to economic and social objectives, developing with our partners and other national institutions, and enriching the Kingdom’s role in this field.
Jordan Kuwait Bank (JKB) aims to establish a culture of social responsibility in sync with the 17 Sustainable Development Goals. This spans a wide range of socioeconomic development issues; climate change, gender equality, health, education, and the environment, to name a few.
Furthermore, the approach to sustainability adopted by JKB will build a prosperous and resilient country in line with Jordan Vision 2025. We are committed to working with stakeholders to empower our clients, employees, and shareholders to thrive and reach their full potential. As a result, the Bank is paying greater attention to sustainability in a number of services and initiatives aiming to increase the Bank’s social impact .
Driven by our corporate culture and core values of professionalism, teamwork, and innovation, we deliver and share investment programs aligned with our Corporate Social Responsibility Policy stating that all activities must be linked to the SDGs and all programs must follow international standards and organizational guidance.
Jordan Kuwait Bank’s CSR structure aims to have a constructive impact on the Jordanian community to which we belong. We thoroughly examine local and international best practices to identify opportunities, challenges, and the most notable achievements. We have encouraged our employees and customers to participate in discussions and help develop new CSR pillars to adapt and meet the needs of our communities.
JKB has identified a number of priorities to support local communities including improving financial literacy; healthcare support; promoting education; sponsoring culture and arts; supporting socially vulnerable groups; supporting environmental preservation initiatives; as well as supporting economic activities.
Throughout 2021, the Bank supported over 337 beneficiaries through 86 community partner projects, 55% of which are female recipients. Additionally, during the year, the Bank focused on reducing Green House Gas (GHG) emissions, working towards ISO 14001 certification for environmental management, and proudly, was the first bank in Jordan to obtain the LEED Gold building award.
The Article received on Mail from Jordan Kuwait Bank
