June 22, 2024

AWR Group launches ‘NXT Luxury’ showroom in Dubai

AW Rostamani Group unveils ‘NXT Luxury’ showroom in Dubai. Image Courtesy: AW Rostamani Group

AW Rostamani Group (AWR), the trusted automotive provider in the UAE, launched its first luxury used-car showroom, NXT Luxury, on 15th February 2023. This milestone marks the growth of the used-car segment in the UAE, with AWR extending its offering to meet the demands of its customers.

Michel Ayat

“We are truly honored to launch NXT Luxury, our first luxury showroom for used cars in Dubai,” said Michel Ayat, CEO of AWR. “Our commitment to providing our customers with the best service and experience in the used car market comes in line with the growth of this segment in the UAE. Under the guidance of the wise leadership, the UAE has become a thriving environment for businesses like ours to grow and succeed, driving us to continue providing our customers with the best service. We look forward to the future of NXT and our role in shaping the used car market in the UAE,” Ayat concluded.

NXT Luxury is the first of many milestones for the brand; AWR plans to offer a ‘phygital’ business model with the launch of the NXT website and application in 2023, giving customers the choice to buy, sell, or trade in their cars online, through the showrooms, or via a mix of both. All cars sold at the NXT Luxury showroom are thoroughly checked for mileage and service history to ensure the reliability of the vehicle and undergo a comprehensive process of reconditioning by skilled technicians and stringent quality checks. New showrooms are planned for Dubai and Sharjah for multi-brand used cars in 2023, with a planned expansion to Abu Dhabi in 2024.

AW Rostamani Group is a hallmark of innovation and progress in the UAE, consistently setting new standards in the automotive industry. With a rich history dating back over six decades, it has established itself as a partner to both individuals and businesses across the country, building a reputation of high integrity and trust through its commitment to a customer-centric approach.

This dedication to excellence is reflected in the group’s continuous investment in the latest technology and its commitment to sustainability, ensuring that it remains at the forefront of the industry.

NXT will offer a wide range of vehicles and solutions for customers, including a wide range of models, luxury cars, commercial vehicles, value miles (an affordable selection), and assisted selling (the hassle-free way to sell your car).


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