February 7, 2025

Tatawwar Program empowers next-gen sustainable leaders to address UN SDGs

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Tatawwar participants after they finished a prototyping workshop in one of the FabLabs in Dubai, United Arab Emirates

Tatawwar, which means “to develop” in Arabic, is an interactive digital program, now open, that has recently offered youth the tools to turn challenges in their communities into innovation opportunities that address the United Nations’ Sustainable Development Goals (SDGs).

Industry sources added that the latest edition of Tatawwar introduces a comprehensive and inclusive approach to social entrepreneurship. The program aims to reach a wider audience opening its doors to young people of all ages from around the world who aspire to learn how to start their own social enterprise. The online practical courses offered cover four main phases: pre-incubation, incubation, acceleration, and post-acceleration, which provide a holistic experience that guides students from ideation to the establishment of their social enterprises.

Overall, Tatawwar provides an exciting and innovative platform for young entrepreneurs to create positive social change and become leaders in their communities.

Tatawwar has already benefitted over 15,000 students from over 3,000 schools across the MENA region to date, with more than 3,500 social innovative ideas being submitted on the platform. Winners and ambassadors have shown remarkable progress, launching social enterprises, raising capital, and even becoming youth advisory board members for major companies.

David Ramos Alvarez, Acting Head of Sustainability HSBC Middle East

David Ramos, Acting Head of Sustainability, at HSBC Bank Middle East Ltd stated “HSBC is proud to announce the latest Tatawwar launch, a global expansion of our youth social entrepreneurship program. Through partnering with Potential.com over the past four years, we have delivered a lasting impact on thousands of young people across the MENA region. Tatawwar provides access to tools, knowledge, and a pathway for participants to build a more resilient future by shifting their mindset from job seekers to job makers. At HSBC, we believe that youth social entrepreneurs are the agents of positive change, and we are looking forward to continuing our support to the next generations around the world via this program.”

Shadi Banna, Chief Empowerment Officer, Potential.com

Shadi Banna, Chief Empowerment Officer, Potential.com stated “Through our collaboration with HSBC, we’ve successfully equipped tens of thousands of young minds with essential innovation skills and insights into AI, Web 3.0, and other cutting-edge technologies, positioning them to confidently tackle the uncertainties of a rapidly evolving global landscape. We take great pride in our partnership’s transformative impact on the leaders of tomorrow.”

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