June 15, 2024

ZainTech and Mastercard to provide AI and ML solutions

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ZainTech partners with Mastercard to provide unique AI and Machine Learning data solutions to businesses
ZainTech partners with Mastercard to provide unique AI and Machine Learning data solutions to businesses

ZainTech, the one-stop digital solutions powerhouse of Zain Group, has signed a memorandum of understanding (MoU) with Mastercard to create unique data-driven and innovative solutions for businesses across Middle East and North Africa (MENA). The partnership will help streamline clients’ operations, including enhancing productivity and cost savings. 

ZainTech & Mastercard logo

ZainTech and Zain B2B teams across the region are revolutionizing day-to-day business by streamlining their digital transformation journey, making it simpler and more seamless than ever before. The company is offering cutting-edge data solutions, facilitating digital and data-driven decision-making, to achieve clients’ corporate goals and drive growth. 

Andrew Hanna, ZainTech CEO
Andrew Hanna, ZainTech CEO

Commenting on the collaboration with Mastercard, Andrew Hanna, ZainTech CEO said: “The benefits of sophisticated data to productivity, safety, and cost-savings being driven by AI and machine learning are revolutionizing business processes. This partnership with Mastercard will catalyze the development of unique data solutions from which our enterprise clients will benefit directly.” 

Amnah Ajmal, Executive Vice President, Market Development, Eastern Europe, Middle East and Africa, Mastercard
Amnah Ajmal, Executive Vice President, Market Development, Eastern Europe, Middle East and Africa, Mastercard

Amnah Ajmal, Executive Vice President, Market Development, Eastern Europe, Middle East and Africa, Mastercard said: “Artificial Intelligence has become an essential part of building cutting-edge solutions that use data to deliver added value to end-users. We are delighted to support ZainTech, a leading regional digital solutions provider in strengthening its value proposition.” 

The MENA region is witnessing an acceleration in the application of big data analytics, transforming industrial and enterprise operations. According to advisory firm PwC, the potential contribution of AI to the global economy will peak at almost USD 16 trillion by 2030 and the Middle East is expected to accrue approximately 2 percent of those benefits – equivalent to approximately USD320 billion.

Through its collaboration with Mastercard, ZainTech anticipates an accelerated adoption of advanced analytics and AI and machine learning across the MENA region.

Source

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