June 15, 2024

e& collaborates with Samsung

e& collaborates with Samsung
e& collaborates with Samsung

To celebrate the launch of ‘e& universe’ in the region and showcase its full potential, e& collaborated with Samsung Gulf Electronics to host its Galaxy Unpacked event in the e& metaverse, allowing users to pre-order their favourite Galaxy devices in the virtual space and take advantage of the exciting pre-order offers on the new devices.

At the Galaxy Unpacked event that took place in Korea for the first time, Samsung unveiled a slew of new devices that included the Galaxy Z Fold5, Galaxy Z Flip5, Galaxy Tab S9 Series and the Galaxy Watch6 Series. This was the first time Samsung took to the metaverse and partnered with a global technology group such as e& to host a unique activation.

Khaled Elkhouly, Chief Consumer Officer, etisalat by e&
Khaled Elkhouly, Chief Consumer Officer, etisalat by e&

Commenting on the occasion, Khaled Elkhouly, Chief Consumer Officer, etisalat by e&, said: “At e&, we are committed to fostering partnerships that drive innovation. We’re thrilled to collaborate with Samsung and host its global Unpacked event in the e& universe, showcasing the full potential of our revolutionary metaverse.

“Bringing together various zones of boundless possibilities, the launch of e& universe is set to reshape the way we interact, explore and create, offering all our users a truly immersive experience. With our shared commitment to redefining possibilities, we are excited to embark on this journey and shape the future of the metaverse.”

etisalat by e& and Samsung logo

DooHee Lee, President, Samsung Gulf Electronics, said: “The unwavering support from our technology partners, such as e&, especially during flagship product launches is truly encouraging. At Samsung, we constantly strive to challenge boundaries, foster forward-looking thinking, and encourage open collaboration with industry leaders. Hosting our global Galaxy Unpacked event in the e& universe has truly been a milestone; we look forward to more of such exciting collaborations and bringing the best of technology to our users.”

Hosted virtually in Arcadia Planitia, a virtual place on Mars, e& universe is a strategic and ambitious tribute to the UAE’s national space strategy and the success of the Hope Probe mission, the first mission led by an Arab country. e& universe invites users into a vibrant and dynamic digital realm, offering a multitude of exciting areas to explore and enjoy including e& universe Virtual Home, e& universe Shop and e& universe Arena & Stadium.

During Samsung Unpacked hosted in the e& universe, Galaxy users were able to pre-order their favourite Galaxy devices in the metaverse, and avail of the exciting pre-order offers Samsung is rolling out on the new devices across UAE and the wider GCC. These include free storage capacity upgrades, free Samsung Care+ support service, trade-in benefits, Samsung Rewards as well as free mobile accessories.




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