February 23, 2024

Bridgestone Boosts Sustainable Mobility in MENA Region

Bridgestone EMIA, displayed the significance of EVs as the foundation of sustainable mobility solutions during the MENA EV Show
Bridgestone's Boosts Sustainable Mobility in MENA Region

Bridgestone EMIA, a global leader in tyres and sustainable mobility solutions, highlighted the significance of electric vehicles (EVs) as the foundation of sustainable mobility solutions during its participation at the Middle East and North Africa Electric Vehicle Show (MENA EV Show) 2023.

Industry sources added that the firm displays the market’s promising future in the Middle East and several other innovations that support cleaner mobility at the event, which was held recently at the Radisson RED in DSO’s Dubai Digital Park.

Industry sources further confirmed that this conference addressed critical issues impacting the future of mobility in the UAE and the broader MENA region.

The topics included EV governance and policies, advancements in sustainable EV infrastructure development, the socioeconomic impact of EV adoption, the utilization of EVs for increased energy independence and economic diversification, as well as the digital transformation of the e-mobility sector.

Bridgestone displayed its knowledge and prowess in two detailed panels at the event. The first-panel discussion, titled ‘Driving Digital Transformation in the E-Mobility Industry,’ featured Gaurav Malhotra, Bridgestone’s Head of Consumer for the Middle East and Africa, sharing valuable insights into the company’s role in the digital transformation of e-mobility.

The discussion focused on the potential of technology to influence mobility in the future, as well as the adoption of digital technologies to build a sustainable future. Gaurav Malhotra, along with other industry leaders, emphasized Bridgestone’s constant commitment to driving innovation and sustainability in the evolving EV landscape.

Gaurav Malhotra, Head of Consumer – PBU Middle East and Africa at Bridgestone EMIA

Gaurav Malhotra, Head of Consumer – PBU Middle East and Africa at Bridgestone EMIA stated: “As a global leader in sustainable mobility solutions, Bridgestone is investing to make electric mobility more accessible and efficient. Electric vehicles, with their inherent eco-friendliness and significantly lower emissions as compared to traditional commercial vehicles, represent the path to a sustainable future. Our core values are centered on a circular business model that is driving the automotive industry towards a sustainable future by integrating eco-friendly practices and decarbonization strategies across our entire value chain.”

“We recognize that the rise of electric vehicles marks a pivotal point in the efforts to lessen the environmental impact of the transportation sector. In anticipation of the upcoming COP 28 conference, we are fully committed to driving tyre innovations that meet and even surpass the unique requirements of these cutting-edge vehicles,” he added.

The discussion on sustainability in the e-mobility sector continued further in the second panel, titled ‘Driving Sustainability through E-Mobility Industry Transformation.’ Gaurav Malhotra underlined the contribution of Bridgestone’s rubber and tyre technologies to the achievement of the company’s sustainability targets. The session also covered strategies for developing smart, resilient businesses dedicated to fostering a greener future, in line with Bridgestone’s vision of a cleaner and more connected world.

Industry sources further added that this event featured an array of engaging sessions, including panel discussions, Q&As, investment opportunities, and pitching sessions. It featured an impressive lineup of EV industry leaders.

Bridgestone’s participation in the event demonstrates its commitment to fostering innovations and environmentally friendly practices within the e-mobility sector. Moreover, it is consistent with the organization’s long-term environmental objectives, which also include supporting the ‘Milestone 2030’ initiative and fulfilling the duties outlined in its E8 Commitment.




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