Cenomi Group, the largest vertically integrated retail and lifestyle ecosystem in Saudi Arabia, and Trendyol, Türkiye’s leading e-commerce marketplace have recently signed a memorandum of understanding to form a strategic partnership to operate an online fashion and lifestyle marketplace across the six Gulf Cooperation Council States.
Industry sources added that Trendyol’s existing platform, currently serving KSA, UAE, Oman, Kuwait, Bahrain, and Qatar, will be rebranded in the coming months and offer a diverse mix of products across multiple categories. It will be home to Cenomi’s large brand portfolio, a range of sellers from the Trendyol ecosystem, and Trendyol’s celebrated own-brand fashion collection.
The platform will be served by both global and domestic logistics infrastructure including Cenomi’s local omni-channel presence across its shopping centers in Saudi Arabia, which creates a seamless end-to-end clientele experience for both consumers and brand partners.
Industry sources also added that Trendyol’s latest launching in the region witnessed its app instantly becoming the most downloaded shopping app in KSA and UAE and reaching the 30k daily orders mark in November. The latest joint platform is expected to maintain the momentum and grow the annual order volume to over 15 million in 2024.
Mohamad Mourad, CEO, Cenomi Group, stated: “We are incredibly excited to be joining forces with Trendyol to create something truly unique for customers and brand partners in the region. The platform will combine Trendyol’s world-class technology and vast seller base with Cenomi’s product portfolio, local omni-channel presence, end-to-end delivery and flagship customer care. With this new venture, we are continuing our mission to be the go-to platform for leading brands to grow in Saudi Arabia and beyond.”
Caglayan Cetin, President, Trendyol Group commented: “With support from our regional shareholders ADQ and QIA, Trendyol’s expansion into the Gulf is one of the most important growth strategies for our company so we are thrilled to be partnering with Cenomi to deliver an online retail proposition that is bound to excite customers right across the region. Driven by the shared know-how and expertise of both companies, the new marketplace will build on our existing footprint to further showcase high-quality Turkish products in this dynamic market.”
He adds “since early 2022, we’ve enabled over 51,000 Turkish sellers to export 37 million products internationally, many for the first time. In the Gulf region alone, around two million ‘Made in Türkiye’ labeled products have already been sold and our near-term strategy is to list 10 million unique products and empower more than 60,000 sellers.”
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