April 23, 2024

Cenomi appoints new leadership team to implement world-class digital infrastructure

Cenomi's new Chief Technology and Information Officers (CTIOs)

Cenomi, Saudi Arabia’s reportedly largest vertically integrated retail and lifestyle ecosystem, has recently appointed three new Chief Technology and Information Officers (CTIOs) dedicated to the implementation of world-class digital technology infrastructure. The appointment of three new CTIOs at Cenomi Group, Cenomi Centers and Cenomi Retail, further emphasizes the company’s commitment to adopting best-in-class technology to deliver next generation omnichannel retail and lifestyle experiences.

Binoo Joseph joins as CTIO of Cenomi Group, Lijo Kankapadan as CTIO, Cenomi Centers, with Sunil Nair taking on the role of CTIO for Cenomi Retail. The appointments further bolster the company’s continued drive to enable a new era of retail, shopping and entertainment for the Kingdom of Saudi Arabia, supported by strong, innovative digital and technology infrastructure.

The company has ambitious plans to develop and implement a world-class omnichannel presence in Saudi Arabia. The creation of these new roles is further testament to the pace at which the company aims to launch its customer-centric strategy, redefining the retail and lifestyle landscape for consumers across the country. At the heart of this lies the upcoming launch of the Cenomi ecommerce marketplace. The 100-strong team behind Cenomi.com is expected to double this year, helping deliver an entirely new online shopping experience for Saudi consumers, with access to some of the world’s most-loved brands, offering in-country fulfillment and delivery services.

Mohamad Mourad, CEO and Managing Director, Cenomi Group.

“A core pillar of success for our organization is the strength and scale of our digital infrastructure and appetite to enable transformation through a digital-first business strategy,” said Mohamad Mourad, CEO and Managing Director, Cenomi Group.

Mourad’s own career is steeped in technology, having spent a significant part of his career in technology companies, including in Silicon Valley. “It has always been clear for me that investment in world-class digital infrastructure and technology is a non-negotiable, integral area of focus for Cenomi,” he adds. “It will underpin our journey in 2023 and beyond. Not only through the launch of Cenomi.com, but also by providing next-level customer service and experience through a seamless digitized consumer journey. I look forward to working closely with Binoo, Lijo and Sunil to drive this integral part of our business strategy.”

Binoo joins Cenomi Group with more than 20 years of multi-national experience as an exceptional technology, product and engineering leader. He has led teams and projects across India, the UK, the US, Europe, China, Singapore and the Middle East. Working with some of the world’s largest and most prominent retail, hospitality and technology companies, including Tesco, Wipro and Damac Properties, and most recently as CTIO of Emaar Group.

Lijo, joining Cenomi Centers, has been transforming organizations through digital innovation for more than 25 years. He brings strong expertise in developing new capabilities, enhancing customer experience and developing high-performance teams to deliver holistic digital journeys, most recently as Technology Leader – Business Verticals (Malls, Hospitality & Entertainment) with Emaar Group.

Sunil brings close to three decades of experience to his role with Cenomi Retail. As a global digital and technology transformation strategist, Sunil has held diverse strategic and operational leadership roles with multinational organizations. He has expertise across retail, consumer, healthcare, manufacturing  and omni channel/ecommerce. He joins Cenomi Retail from his position as Group Chief Information Office with GMG, the leading global well-being retailer and distributor.




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