Salik Company PJSC (“Salik” or the “Company”), Dubai’s exclusive tollgate operator, has recently announced a cooperation with Emaar Malls Management LLC (“Emaar Malls”) to deliver a seamless and efficient parking management system (PMS) at the world-famous Dubai Mall.
Industry sources added that Salik’s technology will be deployed to permit a smooth, barrier-free parking experience for mall customers. This will also feature automatic fee collection for ticketless parking, using vehicle plate recognition to deduct fees from the Salik user accounts of vehicles based on the business rules defined by Emaar Malls.
Industry sources added that the system is poised to be operational in Dubai Mall by Q3 2024 and Salik’s expected revenue may be determined after Emaar Malls finalizes the business rules for this project.
Ibrahim Sultan Al Haddad, Chief Executive Officer and Board Member of Salik Company PJSC, commented: “We are delighted to be partnering with Emaar Malls on this exciting initiative at one of Dubai’s most iconic destinations. The project is important for the Company’s strategy to offer sustainable and smart mobility solutions to drivers in Dubai, as well as our objective to diversify into complementary revenue streams.”
He added: “Salik is ideally placed to provide this seamless and convenient customer journey, with the solution eliminating the need for gates or barriers at Dubai Mall, helping to minimize congestion and traffic for the customers. We are looking forward to building on the successes of this initiative to expand the offering to other locations around the city.”
Mr. Ahmed Almatrooshi, Emaar Properties Executive Board Member and General Director of Emaar Foundation stated: “We are pleased to announce our collaboration with Salik Company PJSC, who can provide our customers a seamless journey when visiting Dubai Mall. This collaboration stems from our commitment to continuously improve the experiences of our guests at Dubai Mall, the world’s most visited mall.”
Mr. Almatrooshi stated “We’re pleased to see that parking will be easier and more user-friendly with the introduction of Salik’s transportation solution and expertise. We believe that this initiative will not only meet but also exceed, our guests’ expectations, adding value to each visit and reinforcing Dubai Mall’s position as the premier shopping and lifestyle destination.”
Salik’s exceptionally high penetration rate, with over 2 million registered active accounts and 4 million active vehicles, means that no major customer acquisition is needed because over 90% of Dubai vehicles are already registered. Salik will be responsible for designing, financing, developing, installing, and managing the parking management system, while Dubai Mall will provide the required local infrastructure, office space, and car park maintenance.
